- Oct 29, 2009
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Professional photographers have their workflows nailed down. They show up at location with additional lighting, they have the right lenses, and they have post-processing flows that deliver the results you see. I'd argue that cars are easier because if you set up good lighting once, you can keep using as the inventory rotates. Post-processing steps can be done automatically in Lightroom (probably most popular) or other software, which will spit out images ready to be delivered to inventory aggregators (as long as aggregators, website providers, and classifieds websites don't take the liberty of making their own adjustments)WOW!
V, looking thru zillow, some of the photography is clearly next level. We need this in auto, What tools are these top performers using?
Nice to meet you! I utilized Zenfolio a LOT, when I was shooting regularly, helped streamline he sales side of the process.Agree 100%! My example was just for illustration purposes only. Nothing beats a properly taken image from the camera, and I know it first hand, as a co-founder of Zenfolio (having spent 10+ years working with pro photographers). However, some clever post-processing optimized for on-screen presentation vs printing as well as specifically for car photos could make the images pop, tell a better story, ultimately selling cars better!
The other thing that helps is making large soft boxes, to help diffuse the light.For dealer photography, everything gets killed by harsh lighting.
Your black Durango above for example, how many lights can you see in the reflection of the car? I think I counted 8. That's what makes it look "not good" compared to the silver 4Runner which the neutral color diffuses the light versus the hard reflections.
Yup! Big time diffusers.The other thing that helps is making large soft boxes, to help diffuse the light.
I'll take you up on thisYup! Big time diffusers.
Speaking of, if anyone wants to foot the bill for a Chimera Light Bank, I will gladly fly in and help set it up and train your staff to use it (after I get to play with it for a week or two).
That's great! You are in my old back yard too (Medina), unfortunately I was just in Ohio for the last time this year. I will be requesting progress updates on the new photo booth though!I'll take you up on this. In an ironic twist of events, I have this exact light bank arriving very soon. It was ordered about 3 weeks ago.