Dealers Superimposing their Pictures in Front of the Dealership

[ryan.leslie]

Curious what you all think of the concept of using WIIFM slides for customers every 5 images or so....

My hope is brand building, especially on 3rd party marketplaces.

Hey @Mitch Gallant, been a while my friend, hope you are well. I really like the idea and agree with @georgenenni on nearly every point. We did an interesting study on image order a few years ago and there is abandonment when the image stack is not aligned with the consumer's interests. I think that content and frequency will determine success. Kudos on keeping those slides short. I think that is the right approach. I've seen some try this with slides that are WAY too text heavy.

As for frequency, the best analogy I can come up with is commercials in a tv program. The frequency picks up at the end of the show when you are mentally invested, it isn't evenly distributed. That may be something to test as you perfect this approach. Just a guess here, but if the branding slide is predictable ie. every 5th image, they will likely skip without reading. Humans are really good at identifying patterns, so good in fact, rmvng th vwls frm ths sntnc dsn't mpct yr blty t rd t.

Full disclosure: we are piloting an analytics-based slide in the stack to differentiate the unit with a key partner right now. Too early to share any data, but happy to do so once we have something to share.

 

[Alex Snyder]

Curious what you all think of the concept of using WIIFM slides for customers every 5 images or so. @Alex Snyder

I like the professionalism in it and would prefer this route over image overlays. However, I think WIIFMs are better done in their own section of the VDP. If I'm looking for product images I want product images. Even on Amazon, I get turned off when companies show why buy slides with their product photos. It makes me feel like I'm getting gipped out of more product photos that could help me make a buying decision on the product itself.

 

[Alexander Lau]

Don't know shit about this stuff...

 

[joe.pistell]

Mitch, I'm a fan for WIFM's in the photo line up.

Texas direct goes old school, adds WIFMs with CTAs!
https://www.texasdirectauto.com/for-sale/large-suv/vehicle/1C4RJFAG9CC255560

(theres a lot that txdirect does wrong, but I do like the ebay-old-school, 'anti-carousel' images)

 

[ddavis]

@JoePistell how outside of the box are you thinking? Photo shoots with cars and models? That's been done... many times.

We use 1 overlay and it's only on the first image. Yes, it's a bit ego driven.

View attachment 3431

What drives me crazy is the image size - 640x560 ... Really? I've asked several times to have larger images but it seems to fall in deaf ears.

I was told that Dealer.com and other website vendors limit the size of the pictures. Then of course you have to deal with AutoTrader and Cars.com. Good pictures look even better when they are larger.

 

[ryan.leslie]

Whoa @ddavis!?! What happened Doug, did you catch ALL of the fish?

 

[Alexander Lau]

 

[Photoscopes]

Since we are talking about the website photos, I am curios to hear from people who have used Homenet and V Auto which is easier/ less time consuming to upload and arrange the photos into your desired order. Which do you prefer ?