FB needs cash, beware who you "like"

[joe.pistell]

Careful who you "Like" on FB. Your name will be forever endorsing the business you "like'd".

See this ad below and the Don Dodge article that brought it to light:

Don Dodge on The Next Big Thing: How did your name get on a Facebook ad?


Social Media (SM) marketers in desperate need of ROI will turn to FB's newest marketing idea as validation of the SM model. I think is just plain spooky and gets the FB privacy chatter back on page one.

What if the Landscapers picture you "Like'd" 2 years ago, was the reason your sister's best friend gave the skumbag $1,000 down and hasn't been seen since? Your still seen as Liking this business, even though you just bit on some marketing bait (you "like'd" his picture of a pond)

At least If you marry someone, you can get a divorce, but, can you "un-like" a business?

SEO Book's Arron Wall brought many interesting thoughts to this new FB product. He wrote:

• Did you like Toyota right up until the brakes didn't work? After you get out of the hospital, how do you feel when your friend asks you why you are still promoting their products?

Do You 'Like' Facebook Social Platform Ads? | SEO Book.com

Because I am a marketer, I'll be farming FB for as many endorsements (read: likes) as I can compile before everyone "gets it" and opts out. Early adopters reap many rewards.

p.s. Wow, Everyone likes to bash Toyota, it has replaced GM as the SNAFU?

 

[mikeelmore]

Very Interesting Joe, thanks for the enlightenment, this just reinforces my disdain for this "latest new and better mouse trap"

 

[Jeff Kershner]

I've been seeing this for under most of the ads now. It does catch your eye when you have other friends that "like" the same business or "ads".

"selling power of friendship" - though I personally have never fell for it BUT most people online are click happy on social sites like facebook. I'm sure they have seen a nice uptick in clicks since introducing this.

Thanks for bringing this up Joe!