FullPath, an Israeli-based automotive software company, was acquired by Cox, with employees notified of the deal on the morning of the post. While some forum members congratulate the team on the acquisition, others express skepticism about whether the acquisition will slow down the company's momentum or raise concerns about how dealer data will be handled under Cox ownership. A key concern raised is whether dealers using the platform were informed that their first-party data—which they spent significant time and money organizing—would now be part of the acquisition and potentially leveraged by a larger corporate entity.
