GEO Based Domains

[Chris Leslie]

All us Chevy Las Vegas dealers are trying to optimize for the keyword Las Vegas Chevy.

I own LasVegasChevy.com so why not just change our domain to that and optimize for the same keywords Las Vegas Chevy and also our dealership name?

I am pretty sure I would take the top spot pretty quick, so what's the downside? I could re-direct our store domain to that so no big deal.

 

[mbloom19]

No downsides whatsoever. Why not take it a step further and create Las Vegas Chevy branding campaigns on Facebook and Traditional and OTT.

 

[CarlAutofusion]

It would still take a lot of work and you likely won't see much of a return for a while.

Google made an update several years ago so exact match domains aren't as good as they used to be but they do have some benefits over using the name of your dealership - for example, if someone does link to you, they are more likely to use the anchor text "Las Vegas Chevy", which would help you rank for those keywords.