- Apr 20, 2009
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- Ryan
(the first minute is absolutely true of me and quite funny, but the pertinent part to this post starts at 1:10)
BLINKER FLUID!
Although I doubt they are pushing Blinker Fluid in your market, do you know what they are pushing?
Reputation Management isn't just about variable ops, in fact, I think Fixed has much more to gain from a consistent process and strategy to leverage the reviews of happy customers than Variable. The Wall Street Journal recently reported that the average car on the road in the States has had 11 birthdays! That is an awful lot of CP...
What strategies are you employing to combat defection to those perceived lower cost service providers like Jiffy Lube, Firestone and your local Gus's Garage? Maybe a tougher question, but if you really believed that your service department represented a better value than an independent, what would you do to convince your friends and family?
BLINKER FLUID!
Although I doubt they are pushing Blinker Fluid in your market, do you know what they are pushing?
Reputation Management isn't just about variable ops, in fact, I think Fixed has much more to gain from a consistent process and strategy to leverage the reviews of happy customers than Variable. The Wall Street Journal recently reported that the average car on the road in the States has had 11 birthdays! That is an awful lot of CP...
What strategies are you employing to combat defection to those perceived lower cost service providers like Jiffy Lube, Firestone and your local Gus's Garage? Maybe a tougher question, but if you really believed that your service department represented a better value than an independent, what would you do to convince your friends and family?
