This is the other side of the same coin. Dealers obsess over top-of-funnel spend but the math breaks down at the desk — leads come in, deals get structured, and somewhere between the first pencil and the signed contract gross walks out the door with no record of why.
Marketing budget ROI is hard to defend when the back-end is leaking just as fast.
Marketing budget ROI is hard to defend when the back-end is leaking just as fast.
