- Jan 3, 2019
- 257
- 184
- Awards
- 6
- First Name
- Marc
I just bought a brand new Apple TV remote.
I didn't have to trade-in my last one (lost it, that's why I needed one in the first place!) I didn't have to get a credit check I didn't have to choose options, colors and trims. It's a fairly simpler product, risk & trust commitment.
I get it, we all want easy, but cars are not the perfect product for it, yet.
Don't #Carvana me, the business runs as it is but it's not a one-click thing either.
Jumping that wave too soon will cost you if you don't take the first steps. It will shift rapidly soon, but we're not there yet.
Too much friction. Look at the EVs, the world is going to be much different in 10 years from now.
That being said, I can't wait to buy a car online, but it doesn't mean I'm part of the mass (right now).

I didn't have to trade-in my last one (lost it, that's why I needed one in the first place!) I didn't have to get a credit check I didn't have to choose options, colors and trims. It's a fairly simpler product, risk & trust commitment.
I get it, we all want easy, but cars are not the perfect product for it, yet.
Don't #Carvana me, the business runs as it is but it's not a one-click thing either.
Jumping that wave too soon will cost you if you don't take the first steps. It will shift rapidly soon, but we're not there yet.
Too much friction. Look at the EVs, the world is going to be much different in 10 years from now.
That being said, I can't wait to buy a car online, but it doesn't mean I'm part of the mass (right now).
