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Internet Sales Training

WOW, thank you all for such great advice, this is why I come to Dealer Refresh (daily) over any other forum on the internet! Jeff and Alex, don't let that go to your head, but thank you guys for providing such a great resource for us all!

Joe Webb and Jerry, I will be giving you both a call. Thanks!
Jonathan, have him call me for sure! Thank you!

Uncle Joe……. as always, great advice, and you are right, there is a lot to touch that I am trying to grab a hold of and break down, like in the post I had “ Anyone have advice for the overwhelming amount of vendors these days?” back in Sept, you once again provided some fantastic advice and I appreciate it greatly. You’re dead on about the “choke point” being sales staff, you can have the best CRM in the world, isn’t going to amount to jack if you don’t have a willing sales staff! Right now I have to say they are not liking our current CRM as compared to when we were on Reynolds CM. I am searching for the right CRM, but also waiting on someone to break out his new revolutionary CRM solution! ;-)

The advice on the phone skills is dead on; I am going to make that a priority in our store.

Jeff, “HA - no one from that Gen wants to work 60+ plus hours a week, get drilled everyday, no tools to effectively do their job - just to name a few.” – you got that right for sure! And I agree with your first point; too many times the “fair” and “equal” mess cost us more than we realize, time to get out the RoundUp! Why do we put up with such BS sometimes and then scratch our head!!

Alex, thanks for those two threads, both were helpful! If you think you’re A.D.D., I bet I got you beat! By the way, driving over the CBBT Sat about 11am, was beautiful and about 65, looked down the beach toward Chick’s, two girls walking on the beach in bikini’s, in November, in Virginia…........how’s the skiing?

Craig, you are right, “Age of salespeople or current skill level are just excuses. We have taken advantage of the age and experience in our sales staff and brought them up to speed on technology. Yes it takes time, work,meetings,emails, training, commitment etc.. to make this happen but what kind of commitment do dealers have if they are not willing to invest those resources in their people?’ – couldn’t have said it better, you got to commit, and you have to keep inspecting what you expect! And then when you don’t get your expectations you have to go back to Jeff’s comment on weeding out the weak, but it seems there is a fear sometimes of commiting to that! To often I hear, "but we need to hire more sales people before we weed people out". I think if you hired a few, fired a few of the week ones, the remaining would get the message fast!

There seems to be another topic jumping off the page, Joe brought up; “There is a bunch of demand for better hours. Has anyone successfully created a different hours/commission model?” – We are trying to figure out how to attract more sales people, and even though I agree with Craig on age, I want to avoid being the “old carguy home”! We are having a tough time finding younger people to want to come into commission sales and pull the hours. We had a GSM from another Chevy store come to our lot one day for his wife to look at an Acadia, our new car manager said he made the comment he wished he had 20 of our 70 year old guy that greeted him right away, shook his hand and introduced himself. He said all his younger guys wanted was time off, play on the computer, and so on. We’re just the opposite trying to find younger people, point is you got problems at any age. But, you got to have a mix, and unfortunately we are having a hard time attracting the younger ones. I’d be interested to start another thread on this topic, of if Uncle Joe wants to or someone else that might have better thoughts would please go ahead cause I am really interested in what people are doing to attract new, and younger, blood in today’s selling environment! Who’s going to start it?

Thank you all, I hope more will respond to this thread!

Eley
 
P.S. A BDC is a quick fix for a broken phone staff. You just have to make sure you fully commit to the resources it requires. With the size of your staff Eley, it might be too soon to jump into a BDC. Hire a phone trainer first.


:iagree:I totally agree. Adding a BDC is a "work-around" to bypass the under-performance coming from the floor. BDC leads will be handed off to the sales reps (aka "choke point").
 
As far as salesperson age goes, one of the best dealerships I ever worked with hired lots of young guys. Some still in college, but all hungry and full of hustle. The dealership was flexible with the schedule, and yeah, not all of them worked out, but the ones that did were great.

I asked one of the desk managers what the trick was. He told me they came in knowing they knew nothing, not thinking they knew everything. It allowed the desk guys to "load their lips", tell them what to say to the customers. Because the young sales guys didn't think they knew better, they repeated everything to the customer and didn't wing it on their own.

Before long these young guys, with no sales experience, were making more money than they ever imagined. They were getting engaged. They were buying a house (from the GM's Realtor wife). They were hooked.
 
I totally agree. Adding a BDC is a "work-around" to bypass the under-performance coming from the floor. BDC leads will be handed off to the sales reps (aka "choke point").

P.S. A BDC is a quick fix for a broken phone staff. You just have to make sure you fully commit to the resources it requires. With the size of your staff Eley, it might be too soon to jump into a BDC. Hire a phone trainer first.

So what is the solution, turn my internet leads over to sales people, the "choking point? I know the first thing I need to do is Phone Training. Then I need sales training and some new sales people. CRM is only as good as the people using it and what they put into it.

Currently we have a "BDC" - its one person answereing all leads, follow-up, calls, etc. I think having 2 "Internet Sales" people on the floor for each shift (4total) and then letting the current BDC person take all pictures, write content, manage eBay sales, etc would be a better plan.

Thoughts?
 
The ideal scenario is that the person a customer works with upon visiting the dealership is the same person that customer communicates with before visiting. Unfortunately there aren't many sales floors with sales people who are adept at properly handling things from cradle to grave (they can only handle from up to curb). We all know this, so what Joe and I were saying is more text book stuff; not reality for most. The real goal should be to convince/train your sales staff that they are in a career (Why We Suck).

I used a BDC too Eley. We were definitely forced into it as it sounds like you are as well. A BDC is just an expensive workaround. But this is a workaround most dealerships need.
 
To BDC or not to BDC, the big decision. We got into having a BDC when we were a Reynolds CM dealer, we were forced cause our team was sucking at phone and converting leads to appointments, and the Reynolds guy was a good salesman. We have done "ok" with the BDC, but I know we could do better. I would rather have 4 sales people having control of the leads start to finish, but I dont have 4 that I feel I can do this with, so I am looking and on a hiring kick right now. One person cradel to grave would be much better for the customer and the dealership! But I am still considering the BDC option. We have just hired someone over the weekend to come on board in Dec that has worked in larger stores as an ISM, and is currently with a CRM solution. So things might be changing at Duke!
(Sidebar - I read where there is a Toyota dealer in Ct that is one price selling and has his sales people handle the deal from start to finish including doing all F&I work and paperwork!)

By the way Alex, no bikini's on Chick's beach this week!
 
Isn't anyone using a cold-calling software?

There is software that fits on the front of your CRMs, tracks all of the numbers for you, and then provides reports so you can manage your cold-calling strategy to success.

I am interested in all things related to cold-calling.

Best,
The Top Dog