My team pushes 500 used units a month thru our inventory host, here's my $0.02.
Don't know about First Look hosting, but I can tell you that Inventory hosting is far more complex than a vin exploder and a server...wait. I take that back. It is just a VIN explosion and a server. But.. a poor inventory host can make your life miserable. In no way am I inferring that First Look is poor, I know nothing about them. I do know that a weak, poorly developed Vin explosion takes time to make corrections. I've been with HN since 02 and we're still dik'ing around with Chrome's data. A VIN exploder is a reseller of data (ala Chrome). Chrome is one of the gold standards and we still have issues to this day. An inventory server is also distribution system and this needs to be understood and evaluated prior to purchase.
Oh... you want it to sell cars too?
Here's a classic VIN explosion. Try to get your customer excited about this options list:
Steel Wheels w/Deluxe Wheel Covers,Halogen Headlamps w/ Automatic Lamp Control,Outside Power Mirrors,Solar-Ray Light Tinted Glass,Speed-Sensitive Intermittent Windshield Wipers,AM/FM Stereo CD Player w/MP3 Playback Digital Clock & Auxiliary Input Jack,4-speaker Audio System,Front Sport Cloth Bucket Seats w/Driver Manual Lumbar Support & Rear 60/40 Split Bench Seat w/Trunk Pass-Through,4-way Manual Adjustable Driver Seat,Center Console,Steering Column-Tilt Adjustable,Gauges-Speedometer Fuel Level Tach & Driver Info Center w/Outside Temp,Remote Trunk Release,Power Windows,Power Door Locks w/Remote Keyless Entry,PASS-Key III+ Theft-deterrent System,Air Conditioning,Rear Window Defogger,Visor Vanity Mirrors,Trunk Light,Seating Capacity-5,Front Wheel Drive,Premium Ride Suspension,Electric Power Steering,Front Disc/Rear Drum Brakes,Daytime Running Lamps,Tire Pressure Monitoring System,Front & Rear Head Curtain Side-Impact Airbags,3-point Safety Belts- All Seating Positions,Rear Door Child Security Locks,LATCH System (Lower Anchors & Top tethers for CHildren) for Child Safety Seats,Trunk Emergency Release Handle,Front Airbags,Engine ECOTEC 2.2L DOHC 16-Valve 4-cyl SFI,4 Speed Automatic Transmission w/OD
Steel Wheels?
Solar Ray Glass?
Drum Brakes?
zzzzzzzzzzz.....