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Kar Biz Karma

Funny you mention that. One of my dealers asked if it would be a good / cool idea to have a live feed of the lot on the website. So people can see both all the cars they have, as well as activity. The cons further outweighed the pros... I mean what if it was a dead sales day, what if customers hear audio of an irate customer.

@JoePistell has the perfect solution for this ;)
 
Funny you mention that. One of my dealers asked if it would be a good / cool idea to have a live feed of the lot on the website. So people can see both all the cars they have, as well as activity. The cons further outweighed the pros... I mean what if it was a dead sales day, what if customers hear audio of an irate customer.


http://pancakecam.com/pancake-cam/
 
I used to work with a Mercedes dealer that offered free car wash for life in a car wash machine they owned (first come first served) and one of their most clicked pages in the website was the car wash cam. I presumed at the time customers were checking on the week ends how busy it was before they drove to keep their car clean.

Perhaps the problem about the camera is that we don't really have a purpose for it. Customers are going to watch what at the dealer? How we sell cars? The showroom? What is the positive outcome of this.