- Apr 7, 2009
- 4,463
- 1,961
- Awards
- 10
- First Name
- Joe
Pretend? Native Advertising? Huh?
Native Advertising is https://en.wikipedia.org/wiki/Native_advertising
Lyft and GM; Google and Ford; What's Next?
- Thread starter Cullen C
- Start date
Pretend? Native Advertising? Huh?
Native Advertising is https://en.wikipedia.org/wiki/Native_advertising
I don't follow.. that article is, in my opinion, a perfect example of native advertising.
It pretends to be an article, but it's an advertisement. Same thing VICE does.
Freightliner sponsors the company that wrote the article.
Last edited:
- Apr 7, 2009
- 4,463
- 1,961
- Awards
- 10
- First Name
- Joe
Ahh... ok. Does that mean DR's on the take for cargurus?
Native Ad?
Naw. Native ads are click bait. It was a PR puff piece from an industry rag.
What I see is a the first look at a self-driving 18 wheeler from an industry savvy reporter (he has a CDL). He's driving it ON PUBLIC HIGHWAYS on a windy day in the only state it's legal in.
That clearly says "Sponsored by" so it's not Native advertising.
I'll just leave this here:
- Apr 7, 2009
- 4,463
- 1,961
- Awards
- 10
- First Name
- Joe
Craig. A PR fluff piece is not native ad.
Internet Native ads reside on the content host (e.g. the Onion) They use optimized content (headlines and photos) to lure visitors into clicking. Native Advertiser shares ad revs with Content host.
The HRblock example is a classic Native ad (host and optimised content). The HR ad does not become a 'native ad' until it shown on a hosts page (who's content is relevant to the ad).
Internet Native ads reside on the content host (e.g. the Onion) They use optimized content (headlines and photos) to lure visitors into clicking. Native Advertiser shares ad revs with Content host.
The HRblock example is a classic Native ad (host and optimised content). The HR ad does not become a 'native ad' until it shown on a hosts page (who's content is relevant to the ad).
- Apr 7, 2009
- 4,463
- 1,961
- Awards
- 10
- First Name
- Joe
We're both talking about two definitions of the same term. We can exchange links all day.
An article written by a publication to appear as a real article, but actually being sponsored by a company is native advertising.
What you're talking about is the more obvious form, which is when it's labelled as sponsored.
When CNN announces on the nightly news that Starbucks Pumpkin Lattes are back or that McDonald's came out with a McRib they don't announce that it was sponsored by those companies, but we all know they paid for that announcement.
If it wasn't a problem, the FTC is wasting their time.
http://www.fastcocreate.com/3055143...hink-of-the-ftcs-new-native-advertising-rules
An article written by a publication to appear as a real article, but actually being sponsored by a company is native advertising.
What you're talking about is the more obvious form, which is when it's labelled as sponsored.
When CNN announces on the nightly news that Starbucks Pumpkin Lattes are back or that McDonald's came out with a McRib they don't announce that it was sponsored by those companies, but we all know they paid for that announcement.
If it wasn't a problem, the FTC is wasting their time.
http://www.fastcocreate.com/3055143...hink-of-the-ftcs-new-native-advertising-rules
- May 1, 2005
- 4,439
- 1,735
- Awards
- 12
- First Name
- Jeff
"Drive a car?" Who here even owns a manual shift? If you don't own a manual or dual clutch automatic sport tran, you're not really driving anyway. Half of us would rather be texting or checking facebook. None of younger generation will even know what a manual is. Maybe it's time to invest in some property to build racetracks for the people (myself) that will still want to "drive".
- Apr 7, 2009
- 4,463
- 1,961
- Awards
- 10
- First Name
- Joe
My 30yr old son won't buy a car without a stick. While he was shopping, he put a list together of cars that had manual trannys. He posted them on his blog http://justgivemethedamnmanual.com/article/just-give-me-the-damn-manual-transmission/ He missed a couple and reddit crushed him for it
This is a very interesting topic! It has to do with our future and our careers. I was speaking to Zack Kanter (http://bit.ly/1SaBzN2) about this very topic and his awesome blog post just last week.
So the changes will happen in 3 phases gradually.
1st we will see more electric cars from the OEM’s. (Mass adoption by 2022)
2nd We will see MORE cars with autopilot like features not fully autonomous. (Mass adoption by 2020)
3rd Autonomous vehicles (No steering wheel) – 2025 - 2030?
A teenager who is currently 15 – 16 years old is already getting by with an Uber or Lyft and won’t have the social pressure to get his driver’s license. Remember, they started with Uber and Lyft.
I think metro markets will have far more adoption then rural markets (with autonomous, on-demand services). Metro markets will go autonomous much faster then we think. Rural markets will see more used car sales and most probably metro dealerships that do stay open will focus on buying cars from people switching to these autonomous on-demand services and will sell to rural market dealerships. So essentially people would get rid of there cars in metro markets and rural market dealerships will retail these used cars.
Dealerships in general will see more profits coming from the fixed ops side then the variable side. These autonomous vehicles will most probably need to be insured by the technology providers or the OEM’s. For these autonomous cars to continue running well and have the radars and camera’s adjusted or calibrated / fixed they will need to be done by a franchise dealer in my opinion and fixed by OEM parts / OEM certified technicians. Clearly the independent repair shops have the most to lose in all this.
Again this is just an opinion and if all this does happen sooner or later then Tesla should be focusing on manufacturing for there on-demand service and not to retail them by 2025. Great discussion Cullen!
- John
So the changes will happen in 3 phases gradually.
1st we will see more electric cars from the OEM’s. (Mass adoption by 2022)
2nd We will see MORE cars with autopilot like features not fully autonomous. (Mass adoption by 2020)
3rd Autonomous vehicles (No steering wheel) – 2025 - 2030?
A teenager who is currently 15 – 16 years old is already getting by with an Uber or Lyft and won’t have the social pressure to get his driver’s license. Remember, they started with Uber and Lyft.
I think metro markets will have far more adoption then rural markets (with autonomous, on-demand services). Metro markets will go autonomous much faster then we think. Rural markets will see more used car sales and most probably metro dealerships that do stay open will focus on buying cars from people switching to these autonomous on-demand services and will sell to rural market dealerships. So essentially people would get rid of there cars in metro markets and rural market dealerships will retail these used cars.
Dealerships in general will see more profits coming from the fixed ops side then the variable side. These autonomous vehicles will most probably need to be insured by the technology providers or the OEM’s. For these autonomous cars to continue running well and have the radars and camera’s adjusted or calibrated / fixed they will need to be done by a franchise dealer in my opinion and fixed by OEM parts / OEM certified technicians. Clearly the independent repair shops have the most to lose in all this.
Again this is just an opinion and if all this does happen sooner or later then Tesla should be focusing on manufacturing for there on-demand service and not to retail them by 2025. Great discussion Cullen!
- John
