- Apr 20, 2009
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WOW...
That might be all there is to say. This is very interesting and a great case study in doing it wrong... TWICE! Less than 24 hours after a "too little too late" apology and there are almost 10k comments on the blog from folks promising to cancel their service in it's entirety.
Want to decimate your position as a market leader in 3 easy steps?
First, raise prices by 60% with little more than a press release.
Second, try to wait out the uproar hoping it will die down and then release a condescending pseudo apology.
Third, dilute your brand by creating a child company to hopefully absorb your net losses to a red box in a supermarket.
Blockbuster is crawling out of the grave.
http://blog.netflix.com/2011/09/exp...92327690D182D2BA72AB0AC0315E&lkid=netflixBlog
Are there any correlations between this and the local dealer? The big one is don't assume you are "big enough" to absorb a few negative comments without addressing them...they tend to snowball.
That might be all there is to say. This is very interesting and a great case study in doing it wrong... TWICE! Less than 24 hours after a "too little too late" apology and there are almost 10k comments on the blog from folks promising to cancel their service in it's entirety.
Want to decimate your position as a market leader in 3 easy steps?
First, raise prices by 60% with little more than a press release.
Second, try to wait out the uproar hoping it will die down and then release a condescending pseudo apology.
Third, dilute your brand by creating a child company to hopefully absorb your net losses to a red box in a supermarket.
Blockbuster is crawling out of the grave.
http://blog.netflix.com/2011/09/exp...92327690D182D2BA72AB0AC0315E&lkid=netflixBlog
Are there any correlations between this and the local dealer? The big one is don't assume you are "big enough" to absorb a few negative comments without addressing them...they tend to snowball.
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