- May 11, 2026
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- Darren
Interesting pattern in automotive search:
Not all dealership keywords have the same intent.
Example:
“Kia Sportage specs” vs “Kia Sportage lease Toronto”
One is research intent.
The other is much closer to conversion intent.
A lot of dealership SEO opportunities come from targeting the searches tied directly to:
• lease intent
• financing intent
• inventory intent
• local availability
Search volume matters.
But search intent matters even more.
Not all dealership keywords have the same intent.
Example:
“Kia Sportage specs” vs “Kia Sportage lease Toronto”
One is research intent.
The other is much closer to conversion intent.
A lot of dealership SEO opportunities come from targeting the searches tied directly to:
• lease intent
• financing intent
• inventory intent
• local availability
Search volume matters.
But search intent matters even more.
