Parents Call the Shots?

[ryan.leslie]

This resource won't be a direct match to this discussion, but it might be helpful. We built a persona of a mother shopping for a teenage driver. As the time under a parent's wing seems to be lengthening some of these persona traits may carry over to a parent of a young adult if the parent is still highly involved in the purchase. Again, not scientifically 1:1, but might be useful.

(PS. I had to shrink this image a lot to get under the file size cap. Let me know if it isn't legible and I will send a copy.)