Pay for photographer?

[Alex Snyder]

You guys who want to get your employees with some "down time" at a lower rate, to take pictures of your vehicles and place them on the WWW.
Fine, if that is the first impression we wish to give your potential customers. Heck, if you are going to do that to save $$ why don't you just get a few monkeys to service your used cars. You might not even have to pay them. Heck, turn it into a zoo for children and charge admission to watch then service those cars.

Obviously, that is hitting a bad button for you. It should!

Before you get too upset you should try to appreciate the smaller dealerships that don't have the kind of budget other dealerships you may be thinking of have. After paying for decent service technicians and buying the right mix of cars scraping the funds together for marketing is usually the next step. Being able to pay for a specialized photographer might not be in the cards.

There are roughly 16,000 franchised dealerships in the United States with independent stores being anywhere between 22,000 and 32,000 depending on the economy. That's a whole lot of businesses in vastly different financial positions and incredibly different markets.

 

[Tom Freiert]

Guys - Let me chime in here. No need for a dedicated photographer, whom you pay to much, shows up for work late, and holds you hostage. No need for 3rd party lot vendor charging $15+ per car and only shows up once a week (IF it's not raining). Let me ask you this - Do you have a dedicated person to run cars through the carwash or can your entire staff use the car wash??? Imaging CAN be just as simple. Time to look at Black Widow Imaging - https://youtu.be/hIEbvWwNy00 3iblackwidow.com

 

[Auto Image]

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