Price Your Car Right to Drive Traffic - Now How Do You Hold Gross?

[ed.brooks]

The topic for Dale Pollak's Digital Dealer session was "Documentation is the New Negotiation". If you missed it, you can catch a webinar titled "Documentation Replaces Negotiation: 4 Easy and Effective Strategies to Improving Gross Profit" on October 22 at noon EDT.

Here's the description of the Webinar:

The reality of today’s market is that vehicles need to be priced right in order to drive traffic. This means that you can not negotiate as much, or in some cases, at all. Dale Pollak, a leading used car expert and best selling author, will present 4 practical strategies that will enable documentation to replace negotiation. Using these easy techniques, dealerships can expect their profits to rise without sacrificing volume.
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If you've never caught Dale speaking before, this will be a great opportunity. While we do have software (RealDeal.com) that addresses the use documentation to head off the need for negotiation, Dale won't be selling it. Dale's presentations offer real-world solutions that can be implemented by any dealer with the tools they already possess.

You can find out more about the webinar here or register here.

As importantly and as a topic of discussion: How is your dealership currently balancing the need to advertise very competitive prices to drive traffic with the desire to hold gross?

 

[ed.brooks]

Less than 24 hours till the Dale Pollak Webinar this Friday.

The webinar is free and the best part is the advice can be implemented for free as well. Almost any dealer can use the tips discussed with the tools they already have!

This is a real problem for many dealers and Dale is offering up a real solution.