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Seven Deadly Sins of Social Media

Alex Snyder

President Skroob
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May 1, 2006
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Patrick Workman just Tweeted this: The Seven Deadly Sins of Social Media.: The Social Path

I think it is great! I won't copy the whole article here, so the author can get a little link juice, but here's a smll preview:

1. Lust: Loving your customers is great, but take it slow.

2. Gluttony: Don’t bite off more than you can chew.

3. Greed: It’s hard to shake hands while you’re reaching for someone’s wallet.

4. Sloth: Always avoid the temptation to “set it and forget it.â€

5. Wrath: There are a lot of people out there itching for a punch in the nose, but you’re not the one to give it to them.

6. Envy: Don’t be dissuaded by other people “doing it better than you.â€

7. Pride: Stay humble, rock star.
 
Patrick Workman just Tweeted this: The Seven Deadly Sins of Social Media.: The Social Path

I think it is great! I won't copy the whole article here, so the author can get a little link juice, but here's a smll preview:
1. Lust: Loving your customers is great, but take it slow.

2. Gluttony: Don’t bite off more than you can chew.

3. Greed: It’s hard to shake hands while you’re reaching for someone’s wallet.

4. Sloth: Always avoid the temptation to “set it and forget it.â€

5. Wrath: There are a lot of people out there itching for a punch in the nose, but you’re not the one to give it to them.

6. Envy: Don’t be dissuaded by other people “doing it better than you.â€

7. Pride: Stay humble, rock star.

#3. Greed It’s hard to shake hands while you’re reaching for someone’s wallet.

I am very new when it comes to the car industry - I come armed only with my (poorly) preconceived notions of car salesmen and what motivates a dealership to do business.

That being said, my personality, mindset, and opinion marches to the same beat of the idea #3 portrays. My motivation is to build relationships, to help people find the best deal for them in their current lifestyle and for the life they aim to have. I believe that if you convince someone you are there to help them, not persuade them, there are two possible outcomes: A) They buy from you and respect your sincerity, honesty, and integrity or B) They don't buy from you and respect your sincerity, honesty, and integrity. As people, we are able to play the game - we can convincingly be nice, interested, and helpful even if our only goal is to get a sale and that's it. But people are looking for more than that - at the end of the day we're all human and we all crave connections and respect for one another. It is my personal belief that this human aspect should be what not only dealerships but all businesses should be known for.

However I am not naive. This is business, we are here to make money, and I doubt many people share my view. I suppose my point is that there should be an undercurrent of sincerity in the way we operate and it is my goal to make that apparent and clear to our customers: we are here to help people make the right decision for them. If you do it right, it's also the right decision for you and your business.

Just my opinion.