This is a slightly aged thread but I would like to throw my hat into the ring anyhow. I''ll be as succinct as possible. Relevant results (Brand, Geography) can be provided via PM upon request.
We are notified every time a dealership, bank, credit union or other financial institution pulls a
credit report on a prospect in your market area in connection with an auto loan application. This
allows us to market to only pre-qualified prospects that have just entered the market for a vehicle.
We receive the prospect’s information within 12-24 hours of the inquiry and send them a LiveCheck
credit offer made payable to
your dealership only. ( With no obligation to use our lender if you've got a more beneficial channel.)
We provide you with their name and several ways to contact them on our behalf to tell them about this offer of credit.
As long as you follow our process you can contact them immediately – While they are still hot.
1. Equifax and TransUnion provide us a list each day of prospects that have had their credit pulled with in the last 12-24 hours for an auto loan application
2. The dealership picks a specific territory based on zip codes
3.We filter through this list to identify prospects that are pre-qualified for an auto loan within the dealership’s market area
4. Our lender extends an offer of credit to only those that pre-qualify with a check made payable to the dealership
5. Prospect is instructed to call a toll free number or log on to a website and enter in the prequalification PIN code listed on the letter
6. Our
Domestic call center cold calls each prospect with a phone number off the daily manifest and also calls
prospects that respond to our LiveCheck to schedule an appointment at the dealership
7. Prospect is referred to the dealership for approval information and further instructions
8. Preferred dealership logs onto their tracking website and reviews the prospect’s information
9. Prospect picks out vehicle
10. Information is electronically submitted to Lender for decision
11. Upon approval, lender overnights loan docs in a returnable envelope
12. Preferred dealership and prospect review the loan package checklist to ensure that all
requirements are met
13. Preferred dealership overnights loan docs back to lender.
14. Preferred dealership is funded via ACH within 3-5 business days
“Approval: means that the pre-qualification in the offer is confirmed and the terms and conditions of the
approval will be available to view on the Dealer’s tracking website. There will be a maximum amount to
finance, an APR, a maximum term, and any applicable stips in addition to the standard stips (i.e. Driver’s
License, Proof of Insurance, etc.).”
It's a strong concept, and makes a ton of sense when thinking it over. As a bonus it is very effective, average C.R. is around 22%. We can't differentiate who actually bought, so 11-20% are out of the market, but it's an acceptable margin for what it affords you in our,
biased 
opinion.
We all know the talent out there on the lots has degraded over the years, and floor-ups get away with going home to "think about it/pray about it/ or just plain old shop you. If someone's got shopping figures, for the same car, they are THAT much more likely to purchase at the next place, unless they got a rare, gifted salesperson that made a good enough impression to return to, but wasn't strong enough to close. Just being honest. I'd force the issue of hinting where to go, let em think the universe is giving them a sign.
We also recommend sending a shell on company letter head with a post it, sharpy note, and signature sent from the dealer every day. It lends more crediblity, especially with a phone call from the BDC.
I'm a fan of knowing as much about my target demos ahead of time as possible. In my opinion this is as strong as that gets, even before I had it to provide as a tool, I knew about the program from a friend on a desk that mentioned it, now I'm here, so small world!
This is the straight poop. If someone wants results I'll provide the most relevant for your scenario.
