#RefreshFriday SMARTLY working your lease portfolio w/ Amy Hughs

[Jeff Kershner]

Do you work your lease portfolio? And by “work” we don’t mean programming some CRM follow-up emails and tasks a few months before the lease is up. Maybe we should ask this a different way: are you SMARTLY working your lease portfolio?

Amy Hughes joins us to talk about being more proactive and relevant with people who are leasing. She has some new insights, learned at Experian, to share that can help us all be better at making shoppers repeatedly loyaler (is that a thing) through better lease targeting.

Join us LIVE tomorrow on Facebook - https://www.facebook.com/dealerrefresh/

 

[Jeff Kershner]

Be sure to check out todays RefreshFriday with Amy Hughes from Experian. We dive into some great data and how dealers can utilize this data to deliver more vehicles while gaining market share.

1. Pick 3 models
2. Pick your targeted region
3. Execute marketing
4. Gain marketshare

For more information and to check out the Experian's Automotive Intelligence Engine