Understanding the January 2012 USPS Price Change

[Jeff Kershner]

Jeff, why are you posting this?

Because I'm a fan of direct mail. Especially very effective direct mail for dealers. <-- affiliate link to a company that I work very close with.

Any dealers that incorporate direct mail within their marketing mix might want to know about the recent changes happening with USPS. What to watch out for and how it could change your direct mail process, either in-house or knowing what going on when you outsource it.

Internet Retailer is hosting a free webinar around these changes...

It might provide some decent information for us...

Understanding the January 2012 USPS® Price Change

Thursday, February 2, 2012 from 11AM PST / 1PM CST / 2PM EST

On January 22nd, 2012, the U.S. Postal Service® implemented new postal pricing and features for competitive and market dominant services including Priority Mail®, Express Mail®, International mail classes and First-Class Mail®. To help you understand what these changes mean for you and your business, DYMO Endicia will host a one-hour educational webinar. You will learn about the USPS changes for 2012, including pricing changes and new products and services. We will also be covering the latest additions surrounding the use of the IMpb (Intelligent Mail Package Barcode) including how it will now enable you to get free delivery confirmation on certain mail classes. We will also explain how the USPS can help retailers address two of the big trends of the 2011 holiday season, more free shipping offers and e-retailers delivering closer to Christmas than ever.

Presenters: Vivian Li - Brand Manager, DYMO Endicia Vivian Li has been the Brand Manager for Shipping Products at DYMO Endicia for over 4 years. Her responsibilities include driving the direction of the shipping product, developing the business and marketing strategies for shipping and identifying emerging shipping markets. Prior to working for DYMO Endicia, Vivian worked in a variety of industries including nuclear energy, bio technology, telecommunications, LaaS (Labor as a Service) and insurance. Vivian has a B.S. in General Engineering from Harvey Mudd College and an M.B.A. from University of California at Davis. Don Davis - Editor, Internet Retailer magazine and InternetRetailer.com Don Davis is editor of Internet Retailer magazine and InternetRetailer.com. Before joining Internet Retailer in April 2007 he was group editor of SourceMedia’s Payments Group, overseeing the editorial content of 11 print and electronic magazines, newsletters and directories. Prior to joining SourceMedia, he held reporting and editing positions at The Associated Press, Manufacturing Systems magazine and The Springfield Union, a daily newspaper in Massachusetts. A native of New York City, Davis graduated magna cum laude from Yale University with a B.A. in political science and economics. He lives in Chicago with his wife and son.

Click here to register