- May 1, 2005
- 4,439
- 1,735
- Awards
- 12
- First Name
- Jeff
@chad.bockius always brings an interesting angle to #RefreshFriday and this show should be no exception.
Yes, we will talk about COVID-19 and the impact it is having on dealers economically. However, we want to focus on how dealers are preparing for the sun rising on the horizon again. This too shall pass and we need to be ready!
Join us LIVE on Facebook at 1pm EST
Some of the topics we will be touching on...
1. Consumers love being able to get a competitive offer for their car from the comfort of their homes. Carvana, Vroom, and Lithia proved this and more are following suit.
2. You can't have a real digital retailing experience unless you can integrate the trade.
3. Markets are moving quickly and will continue to change in the coming months. It's not enough to look at simple averages and gut calls to value vehicles. You need massive amounts of data, a programmatic process and the ability to easily change the rules driving that process.
4. It's not enough to have a trade-in tool on your website. This is no different than getting leads for sales. You want to fish with the customers are and that means being present on major auto sites, not with listings but with offers to buy cars.
Yes, we will talk about COVID-19 and the impact it is having on dealers economically. However, we want to focus on how dealers are preparing for the sun rising on the horizon again. This too shall pass and we need to be ready!
Join us LIVE on Facebook at 1pm EST
Some of the topics we will be touching on...
1. Consumers love being able to get a competitive offer for their car from the comfort of their homes. Carvana, Vroom, and Lithia proved this and more are following suit.
2. You can't have a real digital retailing experience unless you can integrate the trade.
3. Markets are moving quickly and will continue to change in the coming months. It's not enough to look at simple averages and gut calls to value vehicles. You need massive amounts of data, a programmatic process and the ability to easily change the rules driving that process.
4. It's not enough to have a trade-in tool on your website. This is no different than getting leads for sales. You want to fish with the customers are and that means being present on major auto sites, not with listings but with offers to buy cars.
Last edited:
