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Yes. But rather than just listing cars it will list a mix of graphics, inventory categories, promotions, etc. Completely different than any dealer SRP today. I want it to present itself more like a store.

There's definitely something here. I've worked with dealers who have tried all sorts of things, but they always have at least 1 step before getting to inventory. Taking customers directly to the inventory but still having a Service, Finance, Trade-In CTA on the page could be a great balance of catering to the majority of your website visitors.

For most dealers I've run the numbers for, if you subtract their paid user acquisition and traffic from 3rd party sites, the % of your total visitors that are looking for service is much higher (looking at only organic and direct traffic). As long as they can still find it easily, I think your approach is a much better approach than 90% of the homepages I see.
 

✨ AI Highlights

A dealer frustrated with cookie-cutter OEM-compliant websites seeks alternatives and receives advice from industry veterans that the real challenge lies in inventory display/VDP integration rather than website design itself. Key insights include that genuine innovation happens on the used car side (less OEM constraint), that developers need sales floor feedback, and that DMS integration with real-time appointment booking and deal pushing are emerging priorities for forward-thinking dealers rebuilding their sites. Several experienced professionals (including former Dealer.com and UsedCarKing innovators) commit to exploring custom solutions that prioritize conversion optimization, personalization, and seamless online-to-offline buying experiences.

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