What are your MOBILE WEBSITE numbers? And Prediction for 2013!

[Jeff Kershner]

Ben Anderson with AutomotionTV posted an article over on the blog - http://www.dealerrefresh.com/mobile-reshaping-dealers-marketing-plan

The post highlights 3 key findings around Mobile.

1. The younger generation considers a smartphone a necessity, including those just above the poverty level.
2. When they can afford it, the older generation is adopting to new smartphone technology.
3. Younger subscribers, new within the last 3 months, are choosing smartphones 8 out of 10 times.


Compare this number with current subscribers of which less than 50% are smartphone owners. Those are some hard facts we shouldn't ignore. Would you agree?


What I'm curious about are your mobile numbers. Let's all contribute by posting our current numbers for our mobile website(s) right in on DealerRefresh.

While you're at it - take the survey and post your prediction of mobile website traffic to your dealership website end of 2013 below your current numbers.

This could be an interesting read 2 years from now.

I'll get us started.

Frederick Nissan Mobile stats (30 day average as of today)

% of Mobile Visits = 16.56% (of overall traffic)
Average of mobile page views = 7.32
Average time on Mobile website = 4:22

#1 Mobile Device/Browser - Andriod
#2 Mobile Device/Browser - iPhone
#3 Mobile Device/Browser - iPad

By the end of 2012 I predict an increase of 15% in mobile traffic.

We're currently using DealerOn for our mobile websites.

What are your current Stats?

 

[tomwhitejr]

Suzuki of Wichita Mobile stats (30 day average as of today)

% of Mobile Visits = 15.99% (of overall traffic)
Average of mobile page views = 5.64
Average time on Mobile website = 4:45

#1 Mobile Device/Browser - Apple iPad
#2 Mobile Device/Browser - Apple iPhone
#3 Mobile Device/Browser - SonyEricsson LT15i Xperia Arc

By the end of 2012 I predict an increase of 15% in mobile traffic. (Ditto Jeff)

We're currently using eBizAutos for our mobile websites.

 

[jscole86]

Huebner Chevrolet Subaru 30 day average (last 30 days)

Cobalt Chevrolet Site and their mobile site:

% of mobile visits: 18.2% (of overall traffic)
Average pageviews: 7.66 pages
Average Time: 3:58
#1 Mobile Device/Browser - Apple iPhone
#2 Mobile Device/Browser - Apple iPad
#3 Mobile Device/Browser - Motorola DroidX

Dealer.com Subaru Site:

% of mobile visits: 10.2% (of overall traffic)
Average pageviews: 4.85 pages
Average Time: 7:12
#1 Mobile Device/Browser - Apple iPad
#2 Mobile Device/Browser - Apple iPhone
#3 Mobile Device/Browser - SonyEricsson LT15i Xperia Arc

 

[Kelly Wilson]

2/5-3/6 2012 review:

6.38% of ttl
6.46 Avg pg views
5:00 Avg Time on M site

#1 iPad
#2 iPhone
#3 HTC EVO 4G

via DDC mobile OEM site reflection
--oh to be able to make changes--

 

[Bill Simmons]

For my dealership, I am used cars only with fixed operations:

% of mobile visits 8.5% of total. Surprised to see that this is down from previous months. Normally around 12%
3.77 page views
3.58 time on site
Devices
1 - iPad
2 - Android
3 - iPhone

Site is by VinSolutions. Agree that the increase in mobile traffic will be 15%+++

 

[tomwhitejr]

@Bill - thanks for sharing... I'm surprised you have seen a decrease in mobile traffic month over month... Over the last 18 months, my mobile visitors have increased every month... Since you are a VIN guy, have you talked to them about this? 8.5% vs normal 12% seems more like bad analytics than something you can make decisions on... That is just a HUGE percentage loss that I'm not seeing across my multiple websites. I would ask some questions as you do an amazing job and this just doesn't seem right to me... Your page views and TOS seem light as well considering your web presence... The more I think about it the more I think you aren't getting solid data...

BTW - Used cars dealers perform way above new car dealers with almost all key stats - PV's, TOS, etc. Doesn't make sense!

 

[joe.pistell]

My team created a "sniffer" that recognizes the visitor and serves up the path to the correct site to visit.

Based on your device:
--Ipad is passed-thru to main site
--iPhone is sent to a squeeze page to DL iPhone app (has to scroll down to find link to mobi site)
--All other smart phones to .mobi site

Results:
iPad #s not in mobile site stats
iPhone app activity takes traffic away from mobile site stats (not a bad thing


UsedCarKing.mobi stats are smart phone only (no iPads, 30 day average as of today)


% of Mobile site Visits = 12.4% (of .com traffic)
Average of mobile page views = 9.31
Average time on Mobile website = 5:48


#1 Mobile OS - 57% Android
#2 Mobile OS - 27% Apple iPhone
#3 Mobile OS - 5% Windows
#4 Mobile OS - 11% everything else


Powered by:
Sniffer routing system by my pals at Homenet
Uncle Joe designed award winning .mobi site by DealerFire.com

 

[Jeff Kershner]

Awesome - thanks to everyone that has shared so far.

Let's get some more!!

 

[joe.pistell]

1. The younger generation considers a smartphone a necessity, including those just above the poverty level.
2. When they can afford it, the older generation is adopting to new smartphone technology.
3. Younger subscribers, new within the last 3 months, are choosing smartphones 8 out of 10 times.

sidebar:
I read that the younger gen would rather interact with their smartphone than drive.Car or Internet? Toss-up for young adults – Business 360 - CNN.com Blogs


That hit me like a ton of bricks (on several levels).


Back in the day, when I was the younger generation, the ULTIMATE FREEDOM was driving. It was the highest reward. There was no close 2nd place. The power of the personal connection to the smartphone is real!


Ck out the 1st 20 secs of this 1995 interview with Neil Postman and think about where we are NOW



THATS FACEBOOK.

FaceBook is the engine that drives mobile use. No faceBook, no mobile revolution.



Fast Forward to today...
I don't know how many times I've told my pals, I wish I could push a button on my dash and the car would take me there. I'd be workin' the net while driving down the highway... THE INFORMATION SUPER HIGHWAY

 

[Stefan]

Reno Toyota (30 day average as of today)

% of Mobile Visits = 21.51% (of overall traffic)
Average of mobile page views = 10.14
Average time on Mobile website = 7.51

#1 Mobile Device/Browser - Apple iPhone
#2 Mobile Device/Browser - Apple iPad
#3 Mobile Device/Browser - SonyEricsson LT15i Xperia Arc

Reno Mazda KIA

% of Mobile Visits = 23.37% (of overall traffic)
Average of mobile page views = 10.05
Average time on Mobile website = 11.26

#1 Mobile Device/Browser - Apple iPhone
#2 Mobile Device/Browser - Apple iPad
#3 Mobile Device/Browser -HTC EVO 4G

Reno KIA

% of Mobile Visits = 22.32% (of overall traffic)
Average of mobile page views = 7.54
Average time on Mobile website = 6.31

#1 Mobile Device/Browser - Apple iPhone
#2 Mobile Device/Browser - Apple iPad
#3 Mobile Device/Browser -SonyEricsson LT15i Xperia Arc

Reno Mazda

% of Mobile Visits = 23.92% (of overall traffic)
Average of mobile page views = 10.11
Average time on Mobile website = 7.26

#1 Mobile Device/Browser - Apple iPhone
#2 Mobile Device/Browser - Apple iPad
#3 Mobile Device/Browser -Motorola DroidX

Dolan Auto Group

% of Mobile Visits = 28.60% (of overall traffic)
Average of mobile page views = 5.12
Average time on Mobile website = 6.18

#1 Mobile Device/Browser - Apple iPhone
#2 Mobile Device/Browser - Apple iPad
#3 Mobile Device/Browser -SonyEricsson LT15i Xperia Arc


We're currently using eCarlist for our mobile websites.