• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

What now?

Jump to latest Follow Reply
#2
Susan,

There are a few things you can do with them....

1) Build micro sites, mini sites, or landing pages on them
2) Use those domains in advertising and forward them to your main domain and track how many people actually went to your site from that ad.

Those are the two I prefer. There may be someone on this board that can tell you a better use for them.
 
#4
Sburges,

What are your goals?
This is THE most important question.

If you have goals, then you need someone to execute them. If you're not sure what your goals are, you need a vendor that specializes in our industry that can help you understand what can be achieved. In all likely hood you're not sure whats out there and what results they will return, seek out a vendor that will become your partner.

THE MORE RESULTS A VENDOR PROMISES, THE MORE LEERY YOU SHOULD BE.

I have had wonderful vendor experiences with Umer at Autojini.com and DealerFire.com. Look into Brian Pasch's offerings -and- look for his November SEO report.
 
Last edited:
#5
Well, the goal with them is, of course, traffic conversion. I have a sister Homer Skelton Ford not far away in that I'm technically in "competition" with online for search engine placement and I have a "Homerhasit.com" page I'm part of.

I don't know if I should use the three sites as one for sales, one for service and one for parts to help them have something more out there to drive the phones to ring and as mobile sites or what exactly I should do with them. I know the goal- now it's going to be learning what to do to achieve that goal without taking away from the millingtonford.com site and driving traffic to it.

Ryan, I had planned on calling you anyways for your help, however I know everyone on this site has some suggestions on a game plan before I make the call.
 
Last edited:
#6
CAORYAN said:
Susan,

There are a few things you can do with them....

1) Build micro sites, mini sites, or landing pages on them
2) Use those domains in advertising and forward them to your main domain and track how many people actually went to your site from that ad.

Those are the two I prefer. There may be someone on this board that can tell you a better use for them.
Click to expand...

Also, does Google allow me to block IP addresses from the visitors count? I used to use Hitslink.com that would let me block the IP addresses of work people to get a more accurate unique visitor count.

I know my limitations- I know I'm going to need assistance in the what to do with advertising to get the traffic to use the new sites and still not take away from the new-ish url.
 
#8
#1) Focus on the foundation. Build your dealer site and study the analytics. Your goal should be to improve the conversion rate over time, and decrease the bounce rate on your key pages

#2) Avoid making duplicate content. You don't want to be on Google's bad side

#3) Focus on SEO. There are enough good advertising partners that your involvement with that should probably be more of a managerial standpoint (do these numbers make sense? Are they improving over time?)
 
Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu