What % of leads are you converting from your website? 5%?

[joe.pistell]

re: Conversion Rates
The site is but one variable.

Conversion rates can stink regardless....

• What if you sell exotics and sports cars. Dreamers everywhere.
• What if you sell Chevy's and there are 12 points in a 30 mile radius and your boss loves black Cobalts w/o air?

See where I'm goin with this?


Conversion rates off the charts, regardless....

• What if your the only Nissan/Infiniti dealer in your state?
• What if your company has a conventional ad campaign where you out spend your competitors 10:1.

See where I'm goin with this?

IMO Conversion Rates are best used as an internal scoring system (i.e. change a page, then compare before and after conversions)