- Mar 21, 2012
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And you ultimately have to understand your audience. This messaging would resonate great with a local hipster coffee shop, but would most certainly fall flat with the majority of dealerships.
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Would You Support A "Made By Real Humans” Guarantee?
- Thread starter Brian Michael West
- Start date
At the end of the day, I think the results will be the deciding factor. I like the sentiment though as I'm in agreement with the AI fatigue while also acknowledging the advantages it offers. I think the IQ/skill of the person utilizing AI will still be the difference maker but I'm curious to know what the differentiating factor(s) will be when everyone uses AI as part of their services and that gap is harder to distinguish.
My guess is those who are "certified" for co-op eligability which will dictate more than who delivers the best results per usual haha.
My guess is those who are "certified" for co-op eligability which will dictate more than who delivers the best results per usual haha.
✨ AI Highlights
The thread debates whether automotive industry professionals would pay a premium for services explicitly created by humans rather than AI, with the original poster expressing concerns about AI replacing skilled workers. The consensus that emerges is overwhelmingly skeptical of a "made by humans" market advantage—most respondents argue that dealers prioritize results and cost-efficiency over the origin of content, and that AI capabilities are advancing so rapidly that quality and human involvement will become irrelevant differentiators within a few years. A few nuanced counterpoints note that AI works best as a tool for those with clear creative direction, and that meaningful human judgment still matters in strategy and taste.
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