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A2Z — DealerRefresh Vendor Library

A2Z Sync is an independent Denver-based automotive software platform providing dealership desking, F&I menu presentation, and digital retail tools that…
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A2Z
Limited discussion 4 DealerRefresh discussions
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A2Z Sync is an independent Denver-based automotive software platform providing dealership desking, F&I menu presentation, and digital retail tools that unify the online and in-store car-buying experience.

What you do with it

unify the online and in-store deal-building workflow, so they can reduce handoffs and tool-switching across the deal process
When a dealer wants to consolidate desking, F&I menu presentation, and digital retail into a single platform
enable a one-person selling model where a single representative handles the full customer journey, so they can lower headcount dependency while maintaining deal throughput
When a dealer is restructuring their sales process around efficiency

Community evidence

Community discussion around A2Z Sync is sparse and largely informational rather than evaluative, making it difficult to draw firm conclusions about real-world performance. The most substantive positive signal is Chip Perry's articulation of a one-person selling model enabled by the platform, which positions A2Z as a process-transformation tool rather than a point solution. However, at least one community voice explicitly flags that A2Z Sync is 'showroom-only,' raising a meaningful concern about whether the platform truly delivers on its digital retail and online-to-in-store unification promise. The Amazon Auto beta association adds intrigue but no community-validated evidence of dealer outcomes.

4 mentions · 1 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

POSITIVE
"Chip Perry, CEO of A2Z Sync, presents a one-person selling model where a single sales representative handles the entire customer journey from initial contact through vehicle delivery, with supporting backend functions like lender approval handled by a desk team."
One-Person Selling | Chip Perry →
NEGATIVE
"except A2Z Sync which is showroom-only"
Looking for Carmax type Software / Process →
NEUTRAL
"Amazon Auto, a beta program using A2Z Sync technology that allegedly allows Amazon employees to purchase vehicles online"
Amazon Auto - Any Traction? Anyone Participating? Hearing Anything? →
NEUTRAL
"Doug Reeves, our Senior BDM and Susan O'Rourke, our Strategic Development Manager will be in booth #315 representing A2Z Sync."
Digital Dealer Fall '22 ROLL CALL →

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