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Dealer Alchemist — DealerRefresh Vendor Library
Dealer Alchemist (formerly operating as Kirin Consulting, LLC DBA Dealer Alchemist) is a Lone Tree, Colorado-based automotive digital marketing technology…
Dealer Alchemist
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2 DealerRefresh discussions
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About suggest a correction →
Dealer Alchemist (formerly operating as Kirin Consulting, LLC DBA Dealer Alchemist) is a Lone Tree, Colorado-based automotive digital marketing technology company founded in 2015 that provides AI-driven websites, paid advertising (Google, Bing, Meta, OTT), and SEO platforms purpose-built for franchise and independent car dealerships. The company acquired AutoGo and its NEXUS automotive website platform in February 2024, expanding its website technology capabilities. Its AI-powered platform combines inventory-driven ad optimization, conversion-focused site design, and transparent reporting to help dealerships attract in-market shoppers and generate measurable leads and sales.
What you do with it
drive measurable ROI and qualified lead volume through AI-powered websites, advertising, and SEO, so they can increase units sold and grow revenue with predictable, data-driven digital marketing
When a dealer's website and advertising campaigns are underperforming and they're losing qualified leads to competitors
consolidate and optimize paid search, paid social, and reputation management into one integrated platform, so they can reduce wasted ad spend and maximize ROI across channels
When a dealer needs to reach local car shoppers—especially Hispanic buyers—across multiple channels without fragmenting ad spend
prequalify shoppers with credit-informed payment estimates before they call the dealership, so they can generate more qualified leads ready for the sales team to close
When a dealer wants to capture more qualified leads early in the shopping journey and reduce friction in the pre-purchase process
Community evidence → Stable
Dealer Alchemist has 2 mentions across DealerRefresh threads, but not enough rated opinions yet to establish a clear score. The snippets below are early signals.
2 mentions · 1 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"I can also connect you with my pal Cameron at Dealer Alchemist. Their websites are intuitive and minimally designed."
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