GM MAAP Pricing

[BillVaughnKMC]

Just some random shinfo, but GM just entered into the MAAP pricing foray effective January 1, 2021.

 

[jscole86]

Just some random shinfo, but GM just entered into the MAAP pricing foray effective January 1, 2021.

I haven’t seen it yet, but it was my understanding that it was only going to be for certain models - mainly for new redesigns and newly launched models. But who knows!

 

[Ryan Everson]

They announced they were doing this back in July with just a month's heads up. Dealers revolted. GM delayed it. Haven't heard anything since.

Sounds like they may add a new MAAP line on the invoice so it applies to dealers who don't participate in an LMA and can be enforced without violating dealer agreements.

 

[BillVaughnKMC]

They sent out a letter to dealers dated 11/6/20 on Tuesday that it would be taking effect in January. It is a broad statement that does not mention any specific makes or models, so it appears it will be all of them. They also did not mention whether a dealer was in an LMA or not. One major problem that I noted is that they are requiring the breakdown of all rebates across all sites; including 3rd party sites who do not currently provide any breakdown of the numbers.

 

[Rick Buffkin]

 

[John V.]

Our VW store has been on it for almost a year now. I am assuming GM is going to follow similar guidelines with pricing being tied to Co-op funds, compliance reviews etc. Its kind of a pain but if you can setup your IMS with some lifecycles/buckets/etc.(whatever your tool uses) based on trim level it makes life a lot easier. You just update your lifecycles once a month when the incentives come out. Put all your cars at MSRP on 3rd parties and submit for compliance often.

It's kind of a good thing really because then everyone has an advertising floor. No more $13,000 jettas.

 

[joe.pistell]

No more $13,000 jettas.

Will the OEM's self police and stop TV lease offers for vapor inventory?

 

[John V.]

Will the OEM's self police and stop TV lease offers for vapor inventory?

You mean like running a superbowl ad on a $45,000 Arteon that most dealers have 1 or 2 of? Nah........

 

[jscole86]

Will the OEM's self police and stop TV lease offers for vapor inventory?

Lease pricing will be included in GM's MAAP policy - they are going to tie due at signing amount as a % of MSRP, and set a limit. That's 1 thing I really do like the idea of.