Photos have always been important. Videos are increasingly important (see Digital video consumption is skyrocketing).
What gear do YOU use for content creation?
What gear do YOU use for content creation?
Automotive marketing professionals share their video and photo equipment setups for content creation across different formats (standard video, live streaming, and mobile). Key gear mentioned includes cameras like the Panasonic Lumix G85 and Canon T6i, microphones from Rode and Shure, and lighting kits, with a consistent emphasis on landscape orientation and quality audio. The thread underscores that video content creation is increasingly essential for automotive dealers, with one participant noting that video consumption and marketing effectiveness are accelerating trends that marketers must prioritize.
Automotive marketing professionals share their video and photo equipment setups for content creation across different formats (standard video, live streaming, and mobile). Key gear mentioned includes cameras like the Panasonic Lumix G85 and Canon T6i, microphones from Rode and Shure, and lighting kits, with a consistent emphasis on landscape orientation and quality audio. The thread underscores that video content creation is increasingly essential for automotive dealers, with one participant noting that video consumption and marketing effectiveness are accelerating trends that marketers must prioritize.