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Which CRM are you using?

Which CRM/ILM is your dealership currently using? Multiple answers are okay.

  • ADP CRM

    Votes: 37 12.3%
  • AutoBase

    Votes: 27 8.9%
  • Dealer.com LeadMachine

    Votes: 11 3.6%
  • Dealer Peak

    Votes: 4 1.3%
  • DealerSocket

    Votes: 35 11.6%
  • eLeads

    Votes: 31 10.3%
  • Higher Gear

    Votes: 15 5.0%
  • iMagicLab CRM or ILM

    Votes: 28 9.3%
  • Reynolds Contact Manager

    Votes: 36 11.9%
  • Votenza

    Votes: 2 0.7%
  • WebControl ILM

    Votes: 8 2.6%
  • Other

    Votes: 47 15.6%
  • VinSolutions (added 4/15/2009)

    Votes: 35 11.6%
  • Izmo iCRM (added 1/11/2010)

    Votes: 1 0.3%
  • AutoAccelerator CRM (added 9/20/2011)

    Votes: 10 3.3%
  • TCC Total Customer Connect (added 2/17/2012)

    Votes: 1 0.3%
  • CarResearch XRM (added 7/12/2013)

    Votes: 5 1.7%

  • Total voters
    302
Lou,

Why didn't use ADP? Poor programing, hard to use, etc OR because lack of training, support, etc?

Rather than why a CRM is better than another I'm interested on learning about the success Vs. failures of software implementation in the auto biz. I hope that helps to focus your answer, if you are kind to provide one, in the right direction.

ADP is a very complicated system to use. ADP has some interesting features, but for day to day use it's very impractical. I don't know about you, but I prefer to spend my days selling cars, not worrying about trying to figure out my CRM and how to get done what I want to get done. Report building, campaign management, and creation are time consuming and almost impossible to figure out. Nopt to mention there are several aspect of the system that are common sense to me, but apparently not so important to everyone. Such as who was in my showroom on any given day, how many phone calls have my BDC reps made today, etc...in short, ADP is a very cumbersome tool. And for some odd reason it doesn't integrate very smoothly with it's own DMS...
 
Hello Ladies and Gentlemen,:hello:

I'm from a smaller (meaning aprox. 400 dealerships around the nation) CRM software company Total Customer Connect or TCC, I was wondering if we could be dded to this glorious list? I'm interested to see if any of our clients are a part of this forum. I will be sure not to have any one spam either ;). I'm new to this forum and I have found that this group really does mesh well from what I have read to date. I hope that my contributions will be of use and I look forward to any insight that I can gain to the dealership woes. Thanks for having me and I look forward to getting to know all of you better.

Regards,
Roy
 
Hello Ladies and Gentlemen,:hello:

I'm from a smaller (meaning aprox. 400 dealerships around the nation) CRM software company Total Customer Connect or TCC, I was wondering if we could be dded to this glorious list? I'm interested to see if any of our clients are a part of this forum. I will be sure not to have any one spam either ;). I'm new to this forum and I have found that this group really does mesh well from what I have read to date. I hope that my contributions will be of use and I look forward to any insight that I can gain to the dealership woes. Thanks for having me and I look forward to getting to know all of you better.

Regards,
Roy


Vendors, This is how you introduce yourself to the forum without taking a beat down. Pleasure to have you, Roy.
 
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Been using Dealerpeak Elite CRM since June '11 with their websites for all 10 stores. Dealerpeak was one of the only CRMs out their that was a fit for our process (centralized CRC), having ACS as a DMS and 7 franchises that each have different certified vendor requirements. It integrates with everything we use. The setup and training was world class. We rolled out all stores at the same time with relative ease. This is a growing company with some great talent at the helm. New desking tool they showed at NADA does everything. Handling 5-7k opportunities a month and haven't broke it yet!
 

✨ AI Highlights

# Summary Automotive dealers share their experiences with various CRM platforms, with iMagicLab, Reynolds Contact Management, and eLead emerging as popular choices, each praised for specific strengths like penciling capabilities, survey tracking, and integrated desking tools respectively. A key insight across multiple posts is that CRM adoption among sales managers and general managers critically depends on having integrated desking functionality that forces management engagement, since managers' reluctance to use the system directly undermines salespeople's compliance. The thread reveals that while feature depth matters, usability, DMS integration, and strong technical support are equally important factors in dealership CRM satisfaction.

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