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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
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D Ramonte Rawls replied to the thread The Eureka! Link.
Okay Alex;
"B.O.B." or Big Orange Button is something you like. And, it may have some added value. But, its still another widget to...
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D. Rawls replied to the thread The Eureka! Link.
Great point here Drew;
A threat of Socialization is we are so early into it that some (mostly, older) pro's will interpret its value...
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D. Rawls replied to the thread The Eureka! Link.
J. Kershner;
D. Rawls here superstar champion...
Alright, the 'SHOPPERS ARE NOT LINEAR' comment is the most valuable one in this...
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lightnup replied to the thread The Eureka! Link.
Joe wrote: "Roll with me Lightenup, you're on a roll, but, LOOK deeper and ask for all the evidence that would agree with your...
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lightnup replied to the thread The Eureka! Link.
Joe wrote: "I ask you... WHERE ARE THE EAGER BUYERS asking dealers everywhere... "do you still have the car?""
That's my point Joe...
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D. Rawls replied to the thread The Eureka! Link.
Finally Mr. Pistell;
This thread activates the truest matter at hand - how to track what an online lead from any AT or Cars...
joe.pistell replied to the thread The Eureka! Link.
Lightenup, you ask:
"I'm curious as to what information you feel a shopper can find on the dealer's website that they would not find...
joe.pistell replied to the thread The Eureka! Link.
Lightenup, you wrote:
"Joe, You stated a couple of times that there are still too many unanswered questions after an online automotive...
joe.pistell replied to the thread The Eureka! Link.
Drew, more Eureka! link evidence. Compare the Eureka! link conversion ratio to the site overall. 16% is a very strong number in my book...
DrewAment replied to the thread The Eureka! Link.
Ya...Craigslist and Cars apply as well. Craigslist conversion is slighly higher. But on Craigslist this same dealer gets alot of people...
joe.pistell replied to the thread The Eureka! Link.
Lightenup,
On Vaca, I have MANY rebuttals to your reply, but, the wife is giving me the "Evil look" ;-) the ocean is calling! look...
joe.pistell replied to the thread The Eureka! Link.
Michael,
You drive a million visits to dealers web sites yet, you and your dealers HAVE NO IDEA what that means to anyone (including...
joe.pistell replied to the thread The Eureka! Link.
Alex, IMO adding a BOB is BULL. It's simply increasing the visibility of the dealer's link.
The number of visits to dealer sites will...
joe.pistell replied to the thread The Eureka! Link.
Alex, in the land of unicorns and rainbows, your reply is right on the money. But... my very good friend, you've missed some stuff...
joe.pistell replied to the thread The Eureka! Link.
Drew, the exercise here is to focus on only ONE link on the VDP and understand what the link means to the shopper.
Drew, you are the...
joe.pistell replied to the thread The Eureka! Link.
Drew,
I am on vaca, so details won't be rich with data.
#1). All clicks are NOT equal, think conversion funnel, then re-read my work...
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lightnup replied to the thread The Eureka! Link.
Joe -
You stated a couple of times that there are still too many unanswered questions after an online automotive shopper has done their...
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Michael Page replied to the thread The Eureka! Link.
As the leader of the Cars.com ad product management team, I’ve found this thread to be very helpful and I want to share some thoughts in...
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Alex Snyder (blog) replied to the thread The Eureka! Link.
I bring this up because Checkered Flag sits in a market with over 100,000 people in that market surfing from behind some significant...
DrewAment replied to the thread The Eureka! Link.
Yes - the reference 165 is one dealer. However - I am looking at 5 -- 3 on Dealer.com and 2 on Cobalt- all with similar variances.
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Alex Snyder (blog) replied to the thread The Eureka! Link.
Drew - you're looking at 1 dealership's reports and making some HUGE generalizations from that.
DrewAment replied to the thread The Eureka! Link.
Man - I think you are missing the forest and focusing on one tree. I could care less about a 1-2% variance. ATC for last month shows 169...
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Alex Snyder (blog) replied to the thread The Eureka! Link.
The problem will then become trying to explain why Autotrader's BOB reports shows so many more customers clicking to the dealer website...
DrewAment replied to the thread The Eureka! Link.
@alex - Ya, I was actually happy to hear about "BOB", esp with some of the dealer analytics I see....if this one dealer is already...
Brian Pasch replied to the thread The Eureka! Link.
Alex
That idea of clear links back to the dealer's website...mmmmm...that's sounds so much like the AAN?