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jon.berna posted the thread How Weather Impacts Your Dealer's Sales Traffic in Off Topic & Everything Else.
As an auto dealer, you are always looking for any information that may have a direct impact on the success of your store. In the first...
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Adam Robinson (blog) posted the thread 5 Keywords to Include in your Job Description in Websites, SEO, SEM, Display, Social, Marketing.
Millennials now make up the majority of the U.S. workforce, and they bring different expectations to the job than the generations...
kevinfrye posted the thread Digital Dealer 22 Review with Kevin Frye #DD22 in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Can Peyton Hoffman Keep Me from this 5-Hour Energy Drink & another Digital Dealer review?
Woo hoo! It’s spring break!
I mean – “Hey...
jon.berna posted the thread How Weather Impacts Your Dealer's Service Repair Orders in Off Topic & Everything Else.
Every fixed operations department across north America thinks that weather has an impact on the number of completed repair orders (ROs)...
ryan.gerardi posted the thread VIDEO: Creating a Personalized Dealership Website in Websites, SEO, SEM, Display, Social, Marketing.
The automotive industry is built on strong relationships and trust. So the shift to digital presents a challenge: bringing that...
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Adam Robinson (blog) posted the thread Should You Be Cross Training New Employees? in Off Topic & Everything Else.
Traditional roles in dealership culture are changing rapidly, and current employee structures need to adapt accordingly. In the past, it...
ryan.gerardi posted the thread VIDEO: Don't Get Owned Marketing Your Pre-Owned Vehicles in Websites, SEO, SEM, Display, Social, Marketing.
Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales come from used cars. The...
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AutoLeadStar posted the thread How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales in Websites, SEO, SEM, Display, Social, Marketing.
Today’s shoppers expect a personalized experience. They respond to websites that address their individual interests, and are repelled by...
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Adam Robinson (blog) posted the thread What is the “HR tech stack,” and how does it affect your dealership? in Off Topic & Everything Else.
Dealerships run the gamut with respect to the technology they use for hiring and onboarding.
The trouble that many businesses run into...
ryan.gerardi posted the thread Simplifying Attribution to Propel Efficiencies and Profits in Websites, SEO, SEM, Display, Social, Marketing.
Despite changing consumer behavior patterns, many if not most dealers continue to evaluate third parties only on “hard lead” measures...
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Renold Liu posted the thread External Benchmarks Don’t Really Matter. Here’s What Does. in Off Topic & Everything Else.
Digital marketing in the automotive dealership industry is incredibly competitive. Dealers are constantly vying for the top position in...
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Post Sponsor posted the thread Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them in Off Topic & Everything Else.
Over the course of nearly two decades where Firas Makhlouf has spent leading technology and digital marketing initiatives at Driver’s...
ryan.gerardi posted the thread NADA 100 New Orleans Refresh from Ryan Gerardi in Automotive News, Press Releases, and Events.
NADA and its dealer members have experienced many major milestones over the past 100 years, and had the fortune of celebrating this in...
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Post Sponsor posted the thread Case Study: How one Toyota Dealer Generated 268 Reviews in 161 Days in Off Topic & Everything Else.
Greg Holway, General Manager of DCH Toyota of Milford, was assigned to the store shortly after it was acquired by the Lithia Automotive...
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Renold Liu posted the thread New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned Vehicles in Websites, SEO, SEM, Display, Social, Marketing.
Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate...
Eric Miltsch posted the thread 5 Automotive Marketing Predictions For 2017 in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Back again for my annual car dealership predictions post for the retail automotive industry.
This year will be defined by a new level...
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Post Sponsor posted the thread 24 Free Online Training Resources for Car Dealers in Off Topic & Everything Else.
Today’s consumers have a lot of the answers they need before they ever contact your dealership or set foot on your lot, but they don’t...
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Post Sponsor posted the thread Free Car Sales Video Training Series: Turning Auto Leads Into Engagements in Off Topic & Everything Else.
When shoppers on your website inquire with your dealership, the expectation of hearing from you is at its highest, be it a phone call...
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Scott Pechstein (blog) posted the thread De-mystifying the Third-Party “Mystery” Lead in Websites, SEO, SEM, Display, Social, Marketing.
When I think back to the days of running an Internet department, I have many fond memories. I loved the hustle and bustle of the...
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Chris Glenn posted the thread It’s my data – How do I get access to it? in Automotive News, Press Releases, and Events.
This is a follow up to my previous article “Who owns dealership data?”
Attending back-to-back conferences (DSES and JP Power marketing...
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Adam Robinson (blog) posted the thread Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer in Websites, SEO, SEM, Display, Social, Marketing.
Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner.
With broad access...
ryan.gerardi posted the thread Why Dealer Reviews of Automotive Vendors Matter in Websites, SEO, SEM, Display, Social, Marketing.
Customer reviews have become a first stop for today's savvy shoppers. Online reviews exist for everything from the quality of...
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Renold Liu posted the thread Why Page Engagement Is More Important Than Lead Forms Fills in Websites, SEO, SEM, Display, Social, Marketing.
As digital marketers we are taught from the very beginning that one of the most important things to measure is “Lead Form Fills”.
The...
ed.brooks posted the thread It’s Enough to be ‘Found’, Right? in Websites, SEO, SEM, Display, Social, Marketing.
In “The $4 billion Taxi Ride: Recognizing When to Influence a Purchase” John Clavadetscher talks about the $3.93 billion automotive...
ryan.gerardi posted the thread Preparing for the Inevitable Downturn in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
As the Greek philosopher Heraclitus said, "The only constant in life is change." People who work in the auto industry know this is more...