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  • J
    Nice post David, exactly how much kool aid did you drink in Vegas?
  • G
    Guest Post by David Metter I know that many of us have taken shots at Autotrader.com in the past. Heck, I have even taken a few whacks...
    • david_metter.jpg
  • D
    Got some value out of this, thanks!
  • J
    I have adopted a new philosophy on sending out e-mails. What I had found in the last quarter of 2008 was that the customers I was...
  • T
    I find that it is not only important to send emails for long term follow up but to proceed with a phone call. It may sound very time...
  • tracourt
    If you reaaly want to add the personaL touch to your followup emails, check out www.covideo.com. I have been a reseller for them for a...
  • philipzelinger
    People over processes! I live by that logic but all it suggests is an order of priority and they are not mutuially exclusive. The use...
  • R
    You know, there is nothing wrong with automated follow-up campaigns. It takes on average 7 follow-up emails to instigate a response from...
  • C
    I think that follow up is where the fortune is... but most emails but I send are all hand written. MOST IMPORTANTLY I ask for THEIR...
  • M
    I think it’s important to remember that only 25% to 35% of consumers buy a vehicle during the first 30 day cycle. That leaves roughly...
  • S
    Craig, I completley agree with you. In a process that is longer than 73 days, the follow up times are so spread out that a sales...
  • C
    Stan, I understand that process' can and are set up to prompt follow up.....The task becomes treating every call as one of importance...
  • S
    Craig, That is exactly what I am talking about. A process can be set to prompt staff of follow up.
  • C
    With the number of leads a typical ISM handles each month, considering they don't all need to be contacted daily.....doesn't it make...
  • S
    Philip, I think that what you are doing is a great idea. It might trigger a response and help generate more business for other...
  • E
    Not bad - only took 6 responses before someone mentioned video...(GJ Terry) Put your consumer heats on. What would you want - or...
  • T
    Add a little more to your emails by adding a video link of the vehicle(s) they are interested in. “John, I know it’s been 3 days...
  • Alex Jefferson
    Stan- I'm curious how you integrate what you are doing with this with your long term strategy...meaning 90 days or more. Do you use...
  • philipzelinger
    I have learned that service sells cars so after 30 days I start integrating service offers as a "secondary" hook. If they had a trdae...
  • mattwatson81
    One of the things we offer and recommend is sending similar vehicles to what the customer inquired upon in the emails be sent to them...
  • S
    I like this topic, it is awesome. I used to work off those templates like , "Are you still in the market?". They worked well but as...
  • W
    We must be creative in our responses, and understand that the customer needs a break from the non personal routine interaction. You have...
  • umer.autojini
    Boy, this seems like lot of work... :) We have all shopped competition... 90% don't even do the first call :(
  • philipzelinger
    Communication is the key to developing and maitaining any relationship. The application described in the service drive for text...
  • B
    LEE, Mass.—Jan. 14, 2008—autoRevenue, an industry leader in delivering a full suite of cost-effective customer contact solutions to auto...
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