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  • D
    Dan Mercurio (blog) replied to the thread Is your SEM vendor acting in your best interest?.
    There is no doubt that you need to watch out for the SEO/SEM companies that are more motivated by immediate income than immediate...
  • G
    PPC is and will be an important part of my advertising budget for the forseeable future, and it is integral to the success of a website...
  • umer.autojini
    Geo targeted adwords also get triggered if you type in a locality in search... I think they call it query parsing... it likely has some...
  • M
    Brandon- sorry for the late response... didn't see your question. I don't get them when I query "cadillac" but I do get them for...
  • B
    Brandon Hoffman replied to the thread Is your SEM vendor acting in your best interest?.
    Mitch, I just realized you are very local to us. We are located in Rockland County, NY. If you search "cadillac" or "newburgh...
  • B
    Brandon Hoffman replied to the thread Is your SEM vendor acting in your best interest?.
    Mitch, There is definetly an issue here beyond Google's inaccurate geo-targeting. I have had the geo-targeting inaccuracies in...
  • M
    Brandon, I have seen this happen several times over (even a dealer in South Carolina sharing my dealership name is a victim) and I think...
  • I
    Internet Jeff replied to the thread Is your SEM vendor acting in your best interest?.
    Great point Jake. Integrity goes much further than the promise of a quick buck in my book. Overseeing a Ford dealership receiving 'Ford...
  • R
    Ryan Gerardi replied to the thread Is your SEM vendor acting in your best interest?.
    With content relevancy and RSS Marketing there is little need to go the PPC route on keywords and phrases that are consistent with your...
  • R
    Ryan Gerardi replied to the thread Is your SEM vendor acting in your best interest?.
    With content relevancy and RSS Marketing there is little need to go the PPC route on keywords and phrases that are consistent with your...
  • A
    I have spoken with several companies about SEO and SEM and most all of the reps that I have spoken with have been stumped by at least...
  • J
    If that dealer is in fact paying an outside company to manage their PPC campaign, it's yet another example of how some companies take...
  • N
    What an excellent blog, I've added your feed to my RSS reader. :-)
  • J
    People, please! "What can I do to earn your business?" is the "What do I have to do to put you in this car today?" of the new...
  • T
    I like the Poster board idea. Each customer is a little different. One thing that is the same is that most of them have heard the taught...
  • R
    I agree with others... Build a relationship... Quote a price if that is what he wants... Why would you ever blow a customer off because...
  • L
    I had a customer like this the other day, here is how i responded to him; Me to him.. XXXX, Cars Direct appear to be on average $4k...
  • J
    Nooooo John! I REALLY do like your idea! I love old school! The web shopping experience is totally FLAT. The shopper sees "stock...
  • J
    Joe, I like it. Now I see why you called my idea "low-tech", which it certainly is in comparison to yours. That's a sweet idea. Maybe...
  • J
    I really like John Greenleaf's low-tech and personal email. It punches thru the noise and would have my attention for sure! Here's...
  • J
    I'm no longer on the retail frontlines, so I admire all of the posts. I appreciate Brian's philosophy of sales for the future and I...
  • L
    Dear valued client, Pricing is important in your decision to purchase, and I would not expect you to pay more from our dealership than...
  • J
    Teresa, Very Creative, good stuff! KUGW! (Keep Up the Good Work) Joe
  • T
    There are key differentiators (aside from "your best price") at every dealership, whether you are selling Mercedes Benz, Kia, Ford, or...
  • B
    Joe, Dealers using my platform are selling more cars with it than without it and will tell you as much. The point of dealers obtaining...
  • Filter