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  • umer.autojini
    Question... can the URL from OEM site be tagged... i.e can you define a custom URL and tag for Google Analytics...
  • J
    Joe Pistell replied to the thread Direct links from the Manufacturer?.
    Independent Webmaster Guru Gets the Ax. My pet project: http://www.breseechevrolet.com got the ax last week, to be replaced by Cobalt...
  • K
    Kevin Frye replied to the thread Direct links from the Manufacturer?.
    Many thanks to all for our responses! Alex and Ryan - thanks for your advice regarding SEO issues, and making sure to take this into...
  • BDCmanager
    For me, the value of having the link on the OEM listing comes from driving more potential customers to our site earlier in their...
  • B
    Kevin, While the considerations over SEO, page rankings, etc. are all important, to me the most important question remains unanswered...
  • L
    Lao Shi replied to the thread Direct links from the Manufacturer?.
    Statistics and data can be skewed depending on who is conducting the study, new or pre owned vehicles, companys with an agenda...
  • U
    umer farooq replied to the thread Direct links from the Manufacturer?.
    Hmm... I don't think the page rank of GM will even pass to your OEM site. Google, Yahoo, MSN have no index of the dealer locater...
  • L
    Lao Shi replied to the thread Direct links from the Manufacturer?.
    It has been stated a number of times in studies on automotive ecommerce; the origin of most leads are from the OEM Sites. People have a...
  • M
    Mitch replied to the thread Direct links from the Manufacturer?.
    Like many things in life, it all depends. As far as SEO, it's really not an issue unless you make a concerted effort to cause problems...
  • R
    Ryan Gerardi replied to the thread Direct links from the Manufacturer?.
    While there is validity in the idea of negating SEO efforts with sites mirroring the same content, this could obviously be overcome by...
  • web2carz
    Kevin, From SEO (Search Engine Optimization) perspective it is never a good idea to have two site with similar content. You just don't...
  • G
    Is a direct link from the Manufacturers Website a must-have?
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  • D
    LOL. Reynolds and ADP will always be restricted in what functionality they can provide. They are using 19 century technology to tackle...
  • A
    Alex Snyder (blog) replied to the thread Speculation on the future – somewhat frightening.
    Lao, I do not wish to have a posting argument with you over Microsoft. We (my dealership) are partners with them as well, and we...
  • L
    I have spoken with Microsoft a number of times over the past year on their solution and I am a Microsoft Partner. They are not that far...
  • A
    Alex Snyder (blog) replied to the thread Speculation on the future – somewhat frightening.
    Microsoft is continuously brought up, but Microsoft is years (10-15 years) away from coming on the scene. They are so far away, they...
  • L
    I am not sure this new trend is such a bad idea. To have the sales processes become more centralized maybe be a good trend at least one...
  • K
    Kevin Frye replied to the thread Speculation on the future – somewhat frightening.
    Good post Alex. I apologize, my response was definitely more ILM biased, and I see your point. For those of us who are on the leading...
  • A
    Alex Snyder (blog) replied to the thread Speculation on the future – somewhat frightening.
    Kevin, Thank you for your response. Yes, anyone in the auto business should be aware of how DMS providers operate. However, I don't...
  • K
    Kevin Frye replied to the thread Speculation on the future – somewhat frightening.
    Would any of us be truly surprised if the primary DMS providers decided to make it incredibly difficult for 3 party providers to have...
  • J
    Joe Pistell replied to the thread Speculation on the future – somewhat frightening.
    Mitch writes: "...Most dealers are successful by accident when left to their own devices." I second that opinion!
  • J
    Jeff Larsen (blog) replied to the thread Speculation on the future – somewhat frightening.
    Thanks for the heads up Alex and like yourself... I have heard similar rumblings in the last few years. The rumors I heard were how the...
  • A
    Alex Snyder (blog) replied to the thread Speculation on the future – somewhat frightening.
    You may be right Mitch. I can see it now.... Welcome to McDonalds Toyota, would you like a Corolla with that?
  • M
    Nice post Alex... Nissan also demands that you work with their approved CRM vendors... but they have approved 23 of them, so does it...
  • Alex Snyder
    First off, I must admit this article is purely speculation based on rumors – it is about the future, and not set in stone. Two things...
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