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  • L
    Livefyre replied to the thread Chip Perry Leaves AutoTrader.com.
    This was some tough news to swallow today.  Chip is a consummate professional and a tremendous visionary, and a great guy to be around. ...
  • 9
    914guy replied to the thread Chip Perry Leaves AutoTrader.com.
    This was some tough news to swallow today.  Chip is a consummate professional and a tremendous visionary, and a great guy to be around. ...
  • D
    DigiMarketeer replied to the thread Chip Perry Leaves AutoTrader.com.
    Chip is one of the founders of automotive digital marketing and a major force in shaping the business world we live in today.  I was...
  • L
    Livefyre replied to the thread Chip Perry Leaves AutoTrader.com.
    Best of Luck Chip in your next endeavor, look forward to catching up with you at next conference.
  • R
    Ray Loo replied to the thread Chip Perry Leaves AutoTrader.com.
    Best of Luck Chip in your next endeavor, look forward to catching up with you at next conference.
  • L
    Livefyre replied to the thread Chip Perry Leaves AutoTrader.com.
    Chip has changed the way an industry works- his acquisitions and leadership has brightened the lives of consumers and dealers. My hat is...
  • B
    Brian Benstock (blog) replied to the thread Chip Perry Leaves AutoTrader.com.
    Chip has changed the way an industry works- his acquisitions and leadership has brightened the lives of consumers and dealers. My hat is...
  • B
    Brian Benstock (blog) replied to the thread Chip Perry Leaves AutoTrader.com.
    Chip has changed the way an industry works- his acquisitions and leadership has brightened the lives of consumers and dealers.  My hat...
  • E
    Edward Shaffer replied to the thread Chip Perry Leaves AutoTrader.com.
    Am I the only one who is a little bit stunned by this?
  • K
    KevinFrye (blog) replied to the thread Chip Perry Leaves AutoTrader.com.
    I agree. I have met Chip several times and he was always pleasant, polite, and a real gentleman. I found him to be very sincere in being...
  • A
    Aaron Wirtz (blog) replied to the thread Bob Lefsetz On Buying A Car.
    Great question: Do we treat leads as if they already bought the car? I've been on the phone with a LOT of vendors this week, and many of...
  • J
    JoePistell replied to the thread Bob Lefsetz On Buying A Car.
    ZMOT is a 2D experience. FMOT is 3D.
  • J
    JoePistell replied to the thread Bob Lefsetz On Buying A Car.
    ZMOT sets up FMOT. FMOT sells cars.
  • A
    automotiveseo (blog) replied to the thread The Wrong Fight Against SEM.
    True ROI, Since I'm not sure who you are or where you are coming from, the eBay study and my article are not talking about the same...
  • T
    True ROI replied to the thread The Wrong Fight Against SEM.
    Many do not give credit to their $40,000 traditional advertisement.  GA will only tell you part of the story (most importantly the part...
  • A
    automotiveseo (blog) replied to the thread The Wrong Fight Against SEM.
    Ed, Traditional media has a role in a comprehensive marketing strategy, but that is not the subject of this specific article.
  • V
    VelocitySales replied to the thread The Wrong Fight Against SEM.
    automotiveseo I will say you completely underestimate the influence of traditional media #AutoMarketing http://t.co/Q2u1BK90zo0zo…
  • K
    KevinFrye (blog) replied to the thread What's YOUR Persona?.
    Well done Mike. Now I might identify your persona to be the "Psychologist of Automotive" :)  I lean towards Aaron's comments. If you...
  • M
    Mike Haeg replied to the thread What's YOUR Persona?.
    Great points Joe.   Entering that authority zone is fun but does indeed require commitment untouched by a casual observer.  It's not...
  • R
    ryan_carchat24 replied to the thread What's YOUR Persona?.
    Thanks for including me Mike. Articles like this is what makes DealerRefresh my main stop for auto marketing content.
  • J
    JoePistell replied to the thread What's YOUR Persona?.
    Thoughtful post Mike, TY. My $0.02.  It all starts with knowing your strengths.   If you don't know your strengths, listen to your heart...
  • A
    Aaron Wirtz (blog) replied to the thread What's YOUR Persona?.
    dealerrefresh Where I think a lot of professionals fall short is that they use social media specifically for persona building...
  • J
    JerryThibeau replied to the thread What's YOUR Persona?.
    Thanks for the mention Mike!  I always enjoy your articles!
  • M
    mitch_4 replied to the thread What's YOUR Persona?.
    Great article Mike! Thanks for the mention, made my weekend! Cheers.
  • A
    Alex Snyder (blog) replied to the thread What's YOUR Persona?.
    One of the Mr. Products!  Ha ha.  Never thought about it like that. This is a great article Mike and I, like Joe (I think I can speak...
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