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The Weekly Refresh: Price or Convenience?, Lead Scoring, Remember This?

Did anyone else catch the error at the beginning of the video? The clip was not from "Meet the Fockers." It was from either "Analyze This" or "Analyze That," not sure which one. DeNiro is a mob guy trying to go legit, so he takes a job selling caddies. Hilarious! Reminds me of the old "Jerky Boys" clip with "Frank Rizzo" interviewing for a car sales job...anybody remember that one?

AutoTrader.com Pricing???

AutoTrader boasts "AutoTrader.com is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners. We provide the largest selection of vehicles and attract more than 14 million qualified buyers each month."
 
There are around 17767 dealers in US in 2011. So how can AT boast of 40000 dealers

AutoTrader.com Pricing???

I work at carsforsale.com. We are right under cars.com for traffic. I sold cars for 4 years and let me tell you. Autotrader costs way too much. We build a FREE website and drive traffic and do EVERYTHING Autotrader and Cars.com does and we are $99 a month. Makes no sense to me why a dealer would spend that kind of money unless there was a guarantee on leads, and there never is. There is always a contract involved too which sucks because then you are locked into something that may or may not work. Just saying. Call me if you want and run us side by side and save yourself some damn money...
 
Becci Foley
 
605-306-3411

AutoTrader.com Pricing???

I just started working for a website that does something similar, it's called dealergarden.com, it's a little different in that we take dealers local newspaper ads or whatever ad they want to place on our site and those ads are up for one week and change every Friday. We provide free leads that don't go into a pool, they go directly to the dealer. as far as our advertising, we run ads in all the local newspapers, tv commercials and have extensive internet advertising through banner ads and such. I was curious what you guys think, because we're running into a plateau and wanted to know if there was anything else we could do to get the ball rolling a little quicker. OH and it's only $100 a week no matter how many vehicles were sold. We got the idea from how expensive it is to run the full page ads that a lot of dealers do, and wanted to make it cheaper so that the smaller dealers could afford it as well and they all can expand the reach of their current ads they place in newspapers, direct mailers and such. All of the dealer garden employees were in car sales and to run a full page ad here it's roughly $3500 per full page ad and we had one dealer tell us that in Buffalo to run a full page ad for one day was something ridiculous, he said it was bout $10,000! INSANE! What do you think? if you wanted to check out our commercials we have running right now, go to YouTube and do a search for dealer garden, our channel will come up.

AutoTrader.com Pricing???

Jeff, is there a reason for such a big variation in price? I have come across companies like caroodle.com and they charge $300 per month for unlimited cars listing. What does auto traders premium listing do for a dealer? Are there companies that provide the dealers a cost per sale (from a lead) option?

Thanks for your feedback!

AutoTrader.com Pricing???

Hi, I am writing a research article on auto dealers marketing trends and would love to get some feedback on the expert writers on this board!

I am looking for subscription fee info on the top 5 auto sales websites like autotrader.com, cars.com etc.

From reading the discussions above, I understand that these companies charge $1000-$3000 per month. Is that correct? with autotrader on the higher end of the spectrum.

AutoTrader.com Pricing???

How would you like your job moved to another country? Car dealers rape people any ways! But that's ok. Car should go for one price! No 4 squares, no trade in up and downs, no down payments that aren't needed, or a bunch of bull.... " I need to go talk to the DEAL GUY.". What a bunch of garbage! Your selling cars!!!! They sell themselves! Your just there to screw the customer for a return in your pocket! Every time I buy a car, I want to punch you in the face !!!!

AutoTrader.com Pricing???

Hi Guys,

The Motoring blog is up and running well with fantasic articles on motoring.

Also, The site is up for Posting your Adverts free of cost, let us know if you need more information on any thing. Dealers can upload their listing. we have got more than 230 dealers already signed up and looking for more in this week.

Thanks for your support.

regards

TheMotoring.com Team

AutoTrader.com Pricing???

Joe this is for you...

Well I won't back down, no I won't back down

You could stand me up at the gates of hell

But I won't back down

Gonna stand my ground, won't be turned around

And I'll keep this world from draggin' me down

Gonna stand my ground and I won't back down

Hey baby, there ain't no easy way out

Hey I will stand my ground

And I won't back down

Well I know what's right, I got just one life

In a world that keeps on pushin' me around

But I'll stand my ground and I won't back down

Hey baby there ain't no easy way out

Hey I will stand my ground

And I won't back down

No, I won't back down

(-:

AutoTrader.com Pricing???

hahahahaa Entrepreneur, you are so 1998 (read: noob). Grab 10 bucks, go to godaddy and get to work. Stop by in 2021 and tell us how your doing. You've never built a web site, you've never created a business, you've never built a web site to produce a profit.

Your web site will be a leaf on tree... in the Amazon forest. Do you see how the odds are stacked up against you? No, of course you don't because you've never failed... because you've never tried.

AutoTrader.com Pricing???

Thanks all for opinions/feedback.

I don’t think you need 100 millions to start such a business. It’s about the web site content and what it has to offer to consumers, look, feel and friendliness. I do agree that you need inventory. But you at least have to start from somewhere. Inventory building is going to take some time but if end goal is to provide win-win situation for the buyers and the sellers then business model has full potential to be successful. Buyers find the services/goods they want and service providers get leads for price they want then that is the only thing matters.

AutoTrader.com Pricing???

Autotrader is way too pricey. and then when you call to get pricing they don't tell you until they get a bunch of your personal information. One website I came accross was Caroodle.com. Only a one time fee of $10 and your car will stay on there until it sells and you can add as many pictures as you want! such a deal. Sold my car in 2 weeks!

AutoTrader.com Pricing???

Joe, was that a little sarcasm? I remember sitting in a conference room at the Crowne Plaza in Atlanta on my very first day at AutoTrader.com. It was a little over 10 years ago and Chip Perry, the CEO, gave us his Investor Road Show speech. One of the things I still remember is Chip discussing the incredibly high barriers to entry in this segment. Well, at least to do it with any level of success.

In order to enter this field and attract any viewers, you need inventory. Of course it's hard to get inventory when no one is visiting your site. A classic catch-22. ATC started with every car sold at a Manheim Auction, every car in an ADP system and every car in any Trader Publishing magazine.

Anybody that can combine this size inventory - just to start - with a few hundred million in cash to burn while they get established might be able to compete.

AutoTrader.com Pricing???

Team,

I need an opinion here.

With right pricing for dealers and with brand new outstanding and amazing Auto portal like ATC, cars.com etc, How hard is it to work with these dealers which are already using ATC, Cars.com and other big portals? Will they make a switch or there is no room left for new Auto Portal anymore? It seems like ATC and cars.com are everywhere, monopolizing where they go. I am also not sure how they expanded so quickly. Really appreciate your feedback.

AutoTrader.com Pricing???

Another usefull thing on site is :

You can have your own link on the site, eg: your username is : Kerylen , then your mini site name is, http://themotoring.com/Kerylen

where you can ask people to see your inventory without, without managing your site. All Inventory Items will be searched on the main site and your mini site aswell :)

Just drop an email on info@themotoring.com

for more information :)

AutoTrader.com Pricing???

Most charge @ 1k per month, cars.com,Bargainnews.com and other company's. Autotrader charges the most! They do have a package for 1k which will get you customers. They also have prefered packages for 2500 per month. The simple fact of Autotrader is they will charge you as much as you will pay! Be careful with your negotiating. I use deskmanager software, it ships info to webmanager and that puts all of your inventory on the net in one shot. They are very good, low priced and have a great system. Look into it. Worth every penny,they will also build you your own website. Good luck.

Dave

AutoTrader.com Pricing???

How much a dealer should really be paying for listing on ATC or any other similar portal?

Can I get realistic and fair pricing model per month based on number of listing that a dealer is allowed to upload to create a win-win situation? and how do you guys upload your inventory to these portal? is it automated of a manual entry?

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