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AutoTrader.com Pricing???

Taking actual photos on new vehicles does draw more attention to them on autotrader as many dealerships rely on stock images alone but the activity that new vehicles receive on autotrader compared to used vehicles is pale in comparison, speak to a dealership that has signed on with autotraders New Car Partnership product and see if they thought it was worth the additional ad spend. Autotrader stresses their value in the new car market but you will see much stronger activity from other sources on new vehicles. They've got a huge segment of the online used audience but have not much to offer in the new vehicle customer audience. They might have a product set for new car but no audience.

AutoTrader.com Pricing???

Question: Has anyone started to post ACTUAL pictures of their new car inventory with sites such as AutoTrader? I know that companies like ATC a really pushing new cars as a part of the classifieds play..... and was wondering if any progressive dealers are seeing results from posting actual pictures of live inventory.

AutoTrader.com Pricing???

TTT or should I say unethical self-centered jerk?

It takes a truly warped mind to try justifying the posting of multiple private inter-company communications on a public forum as merely stating one's opinion. It's stepping over the line and I don't give a rat's butt what company is involved...AutoTrader.com, cars.com, Radio Shack or Chuckie Frigging Cheese, you don't deserve the paycheck you are receiving from your employer.

It's embarrassing to know that someone with your lack of integrity works for the same company I do. If you are truly pro-dealer, then quit trying to sell them something you obviously don't believe in. Do yourself, your employer and especially your clients a favor and quit your job. Do it today. Do it right now. Make that call. I'm sure your DSM is standing by. Better yet, maybe you'll be revealed and they'll fire your ass. One can only hope.

AutoTrader.com Pricing???

I am one of those dealers that decided to stop using Autotrader.com after so many years, I thought it was one we had to have but after looking at all of the numbers for the last two years we decided to cancel and move the advertising money to other places, so far we have a huge success with the local "online newspaper" and streaming radio. I really like the streaming radio from the local stations. If you have not checked that out you might find your missing some listeners, cheap to.

AutoTrader.com Pricing???

C'mon guys, grow up.

1. The way you're carrying on, you'd think you've stumbled on some deep, dark insider secrets: "...Wait until the end of the month, threaten to walk, bring up their competitor..." Oh boy, those sure are some new ideas...NOT. Whether it's AutoTrader.com, cars.com, your credit card company or every single one of your dealerships,threatening to take your business elsewhere and mentioning the competition's prices, rates, offers, is as old a tactic as there is. You think cars.com won't make a better offer when you turn in your cancellation? Think again. Considering that car dealerships are best known for chasing after the prospect as he/she leaves the showroom, offering one last "best deal if we can do business today," I wouldn't be quite so smug about pricing integrity.

2. The sales manager's email to his/her staff doesn't sound any different than many of the sales meetings I had to endure when on the retail floor and we were behind target. So what. It's a slow month, anyone other than a complete moron knows that the economy isn't exactly booming, there are quotas to hit and middle management is getting heat from upper management. Tell me you don't get the same thing from your sales management when the dealer principal or GM is unhappy that your numbers are way behind projection for the month. I've been in dealership meetings when GMs have yelled and screamed and thrown whatever is handy just to make the point that the sales staff needs to get back on track. This is business, not a fraternity.

3. Looking for new employees? Yup. So what? How many of your dealerships have the never-ending "Salespeople Wanted" ad in your local paper every weekend to replace the newbie salespeople you blow out as soon as they have sold their relatives and neighbors, or the veterans who can't stand being demeaned by your management any longer? I know in my region/district, they are adding positions and no one has left in the last 8 months. Can you say that about your sales staff?

4. When I began posting anonymously, I was called a coward, my integrity was questioned and I was told how I was doing a disservice to the many fine people who work at AutoTrader.com....and all I was doing was correcting misinformation that others had posted. But TTT, who clearly has snapped under the sales pressure, is given a pass even though he/she shows a complete lack of ethics or morals by posting private company communications (I don't care what company you work for or how disgruntled you are, that's a crappy thing to do) in a public forum? Give me a break. Talk about doing a disservice to the fine people at ATC? TTT wins the prize in that category.

AutoTrader.com Pricing???

looks like this could be a new thread....Jeff can you help us out?
Title the thread:
"Autotrader.com Buying Tips and Secrets."
Looking to buy some online advertising? Want to get an insider's view of what to know before you buy? Come and chat live with "TTT" on Dealer Refresh former ATC field rep as he shares his extensive knowledge and experience, giving you the ins and outs, tips and
secrets to purchasing your next Autotrader.com advertising package.
.....sorry I have some free time it's raining here ;)

AutoTrader.com Pricing???

"and most importantly, if they threaten to raise your rates, cancel. Trust me, they will come back"

of course they will, with many markets already so saturated with dealers signed on they will have to.

Wait until the last week of the month to hold out on a price, you should at least be able to half any increase they are throwing at you.

So many good people have left this company in the past 2 years

AutoTrader.com Pricing???

How to get Better Deals:

1- Be friends and respect your ATC rep
2- Never tell him business is good
3- Dont use ATC's 800#
4- Always mention downgrade or cancelling
5- Always compare them to cars.com's price
6- Always pay your bill on time

and most importantly, if they threaten to raise your rates, cancel. Trust me, they will come back.

AutoTrader.com Pricing???

Spotlight Ads, ha ha ha , where should I start???

The retail price is $150 a piece; the actual cash value is about $5 a piece. About 60% of dealers don’t even use the spotlights they are allotted.

The person who invented spotlights is a genius, they actually increase exposure but the extent of their effectiveness is yet to be gauged. I would compare spotlights to the Google sponsored results, they show up on top but most people phase them out and look below them. At the end of the day if a car is cheap enough, it will sell anyways, spotlighted or not.

On paper the number of times the spotlights showed up is impressive, but how many people clicked on them??? Autotrader will never show you the click through ratio of those spotlights, it’s probably less than the regular ads, which is about 5%.

If you have any questions for me, post them on this forum.

TTT

AutoTrader.com Pricing???

Anybody wants an AC (advertising consultant) job with Autotrader? They need fresh meat and new Robots !

"We are growing again!! Below are our latest Advertising Consultant openings for our Division. If you know of a sales professional, please forward this email or have them visit AUTOTRADER.COM, and click “employment opportunities.”

North East Region

North Boston, MA
Providence, RI
Albany, NY (AC opening and a District Sales Manager opening)
Amsterdam, NY
Pittsfield, MA
Fitchburg, MA
Suffolk County, NY
Plainfield, NJ
Northwest New Jersey
Newark, NJ
Danbury, CT

Mid- Atlantic Region

Roanoke, VA
Pittsburgh, PA
Dubois, PA
Winchester, VA
Statesville, SC
Greenville, SC
Charlotte, NC
Lancaster, PA

South Region

Knoxville, TN
Jackson, MS
Pensacola, FL
Tampa, FL

AutoTrader.com Pricing???

No Wonder this guy is retiring !!!

"To All ATC Employees:

I am writing to announce that Craig Hunt has decided to retire on his 65th birthday which is on June 15.

Craig joined AutoTrader.com in October 1999 as a District Sales Manager, and since then he has had a truly storied career in our Dealer Sales organization. Before being promoted in January 2007 to Senior Vice President in charge of all of Dealer Sales, Craig held 8 different management roles and he moved his home 8 times over the past 9 years. In between his first and current jobs, he held these positions: District Sales Manager - Florida; District Sales Manager - Texas; District Sales Manager - North Carolina; Regional Director - Southwest Region; Regional Director - Mid Atlantic Region; Regional Director - South Region; Regional Vice President - West Division; Regional Vice President - Central Division.

Wow, what a list, and what a record of accomplishment and sacrifice for AutoTrader.com. In all of these roles Craig brought to bear his trademark passion and focus on our customers and our sales people. Craig always took a personal interest in the true building blocks of our success: how we select and develop our people, how we reward outstanding performance, and what new products and services we need to develop to stay ahead of the competition. To say Craig has been a prime mover behind AutoTrader.com's incredible growth over the past nine years would be a huge understatement. His leadership will be missed, but we are fortunate that Craig has built a very strong senior leadership team in Dealer Sales that is ready to take AutoTrader.com to the next level.

Starting on April 28, and until we name a new head of Dealer Sales, our Division Vice Presidents, Jeff Catron, Roger Hilterbrandt, and Bob Landers, along with Dave Pyle, our new Vice President of Sales Operations, will report directly to me. From April 28 until June 15, Craig will assist me in selecting our next leader and in ensuring a smooth transition.

Please join me in congratulating Craig on his many successes with our company, and in wishing him a long, healthy, and happy retirement.

chip"

AutoTrader.com Pricing???

I sympathize with you, I really do. Just think, from now until the end of the year you'll only be able to rely on new business revenue to meat goals since they've pulled all renewel contracts thru already. How is it going to be possible for many reps to hit their revenue goals with ever shrinking territories also? I've heard they've shrunk most reps down to about 30 accounts (that can be a small area of opportunity if your in a metro area) This is not going to be a double digit increase in revenue for Autotrader. I'd be willing to bet they will end up close to 5% revenue growth after all is said & done in December. Don't forget you've got to keep all accounts under 90 days! I left them early last year before the new plan came into play and I've heard nothing but woe from those I know still there. Good luck.

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