Yeah...they already hit our dealership up for more fees a month prior to me coming back on board. And there really is no difference form what we had before...less then stellar search engine listings.

And adding text to the bottom of a page...isn't that sort of black hatish? Just asking. What I have done in the past was separating the flash content into a XML file so at least the content had a fighting chance to get indexed...(that is if a client wanted flash..)

These automotive web design providers need to embrace web standards..plain and simple. Semantic markup and separating content from style and behavior is the way of the future. And they are not telling us this (us meaning car dealerships) They know that dealer principles want things flying around the screen...so that is what they sell them. And that is poor...poor customer service in my book.

Whoops.....there I go again!!!

Dan G,
You're so right, flash sites are nearly invisible to search engines.

As you know, there is a "work around" where they can add text into the bottom of the flash pages. In these early days of SEO*, this solution works fairly well. BUT... when your competitors wake up and hire SEO specialty firms (like mine), your provider will need a full blown makeover to keep your site in the front pages (sniff... sniff... I smell more fees coming).

If you and your mngt. team ever want to become visible in search engines, rest assured that you're not limited to working with your current web site provider only. Shop around, there are hybrid solutions that can "surround" your main site and point all traffic back to the home site.

G'Luck!
Joe
*Search Engine Optimization

I hear you loud and clear!! I can't seem to get away from horrible CS with the majority of my major vendors.

Our website provider (I SO want to publish the name...but wont...its a big one too) never takes care of issues in a timely manner. I usually have to call numerous times and speak to a few different people to get something done. Very frustrating. I have been a web designer / developer for 10+ years prior to becoming an ISM...and I can tell you they flat out lie to us..even their sales reps. (case in point....100% flash driven sites are NOT what customers want...and no...search engines have not truly found a way to index 100% flash sites...grrrrrrrrrrrr) Problem is..they talked upper management into signing ridiculous contracts..so we're stuck with them...even though we haven't sold one vehicle to any of the "leads" we get from our site (only 5 leads last month!!!)

Our CRM isn't much better. Buggy....goes down at least once a week..usually during the busy hours. CS there is horrible...calls get transferred from one department to the next...calls don't get returned... problems take FOREVER to be fixed. And the same thing...their sales dept talked upper management to sign a multiple year contract.

I hate to think it's the industry as a whole. But I'm leaning that way. Can you tell im frustrated today??

I feel you on this one Jeff (and everyone else)! I love dealerrefresh and all the information I get from this site, but I have never really felt the need to post until now.

Our dealership just signed on with a local company here in IL and its been nothing but a joke. I found this company by reviewing one of the best sites on the net (Hummmmmm?) but maybe he paid more for the site/service than I did. I wont give out my site or give out the outstanding site that drove me to this company. But its been nothing but a bunch of lies and patches. They could have told me the truth and I would have managed with it to get what I want. Its a huge let down. I am thankful they have no contracts. But enough about them and their VM box only service.

The industry as a whole is a mess. I come for a very process driven industry and actually did CS for 8 years. Had I preformed like the vendors I use today, I would have been fired. Or my boss for that matter. I have to admit that the size of the company does not matter in this industry. I figured that the larger companies would have had better service, but that has not held true. I can understand the smaller companies trying to make it big, but these larger companies with deeper pockets need to get it together. Come on. The automotive industry is quickly getting with it and IMs are becoming smarter and expecting more. We deserve it and we PAY for it.

Thats just my two cents. Thanks Jeff and the dealerrefresh community for letting me get this off my chest. I cant go to management and say these vendors are a real pain because I'm the one that stuck my neck out to get them in the door. I could lose my job as sad as that is.

There are many companies in the market place worldwide that are great CRM service Companies so the examples are there for the rest of us to follow.

The problem is most do not want to follow.

You look at dealerships such as Jeff’s MB Dealership, 6years running they win the best of the best awards. This required luck, hard work as well as a commitment from the owners, management and staff.

You look at Jeff’s site, an ideal example of a boutique site without the “Pimping and Cookie Cutter” approach. I loved the image of the living room viewing the vehicle in the driveway. The site was an invitation to come in which is what a site should be.

There was a wise man, Walter Deming; W. Edwards Deming - Wikipedia

Mr. Deming ( it is amazing how few in dealer management country wide even know who this person is) laid out his thoughts many years ago on quality control; which was embraced by the Japanese Industry. As we can see the principles were well founded as the Japan Auto Industry has done well.

In Japan, Korea, Taiwan and China it is mandated that his thoughts and ideas are studied in business schools.

The examples are there, LL Bean, Costco, Dell Computer and many others to follow. Customer Service/Satisfaction is the focus throughout the organization.

I think the gradual move of some of the OEM’s to centralize their sales and supply channels, IE: Toyota, Honda through ecommerce and the Internet will help the industry achieve greater CRM with their clients. When you look at the strengths of successful OEM’s they have a strong, two way relationship with their customer base.

Behavioral Science and CustomerBehavior

Harvard Business Review On Point republished a great paper on customer service by Chase and Dasu that uses behavioral science to explain how people perceive service. The paper is chock full of goodness on how to make customers feel better about a compa...

Great timing of the article Jeff...

Upon returning to my hometown dealer group six weeks ago, the Owner and GM's of the group entrusted in me to choose the ILM and Vehicle Management Tool (VMT) that I felt would be most productive for the Internet Departments success. What an honor, I didn't want to let them down.

Two weeks and much research later, I proudly sat in the owners office presenting the features and benefits of the company I chose, and how their product would seemlessly integrate the VMT with our ILM and most important of all... ROI from all of it.

Entrusting in my decision, the owner immediately had his secretary process the credit card payment to get the set-up rolling.

Fyi for all, I did not dispute any of the set-up fees or monthly charges as I thought they were fair for what I thought the dept could show in ROI, and may hopefully get in return for tech support service afterwards. Nor did they have to travel, present, or close the deal. I did that for them.

They said I was fortunate they were not charging more since it was a dealer 'group' even though it was only one DMS dial-in number to ADP and one outgoing vehicle feed for all websites and vendors.

Four weeks after payment for first month and set-up, I feel as I was LIED to by my sales rep and am now a beta tester for their product.

Product Issues: Lead routing between only two of us receiving leads is still not consistent, vehicle pulling is 80% without stock photos of new, the 'vehicle brochure' just sucks, and again most important of all- ROI... The reports do not show it accurately.

Customer Service Issues: The ONE tech support guy is knowledgeable, responsive, and helpful but all he can do is put a bandaid on the functionality issues that the sales rep LIED to me that the tool could do well, and now won't even return an email. Good luck calling the main company number without knowing an exact extension, all one will get is voicemail boxes.

To my fellow ISM's craving to know this VMT/ILM company's name; I don't want to use DealerRefresh as a resource to slam anyone, but at the same time what would you do in these circumstances?

All responses welcome!

Wow. Had a bad experience lately (I mean regularly)?

It is SO true. The only truly excellent customer service vendor I ever came across in the industry was Cars.com, and even with them I am sure it was that I had the best rep in the company in Oklahoma City -- Jojo. HE (not they) would take care of everything for me. If it was something that he had to pass on, he would always follow up with me to make sure it was done.

I think the point of origin of the problem is that people in the industry are so used to the issue, they don't make decisions based upon it. In other words, poor customer service is almost expected.

You mentioned website providers. In my opinion, dealing with most of the top 10 at one point or another, I think the problem is pretty much across the board. You can find glowing testimonials for any of them, and you can find hate-blogs for them as well.

I recently started working for one, and I can say that an emphasis has been placed (and a department created) to bring customer service to the top of the priority list. Just like with selling cars, it's much less expensive to retain customers than it is to bring in new ones. We recognize this and it is tops on our list of goals.

For other vendors, it seems that all of the "customer service juice" is used up during the sales process. Because almost everything is done through long-term commitments in our industry, the focus has been put on getting the contract signed.

It's just like in baseball. How many players have stellar performance during contract years, sign a 6-year deal, then coast through the next 4 until it's getting close to sign another. Same holds true in automotive. It's sad.

Right on. I barely give my legitimate text messages any attention, so the very idea that I would subscribe to receive solicitations by text message is completely ridiculous.

Brandon Watts
Criteo Evangelist

No crap! I can think of few more annoying things than text message spam.

Few quick thoughts:
About dropping autotrader.com - I would simply track my referring links from their site, setup goals in analytics to track if they are converting at all. You no doubt know how many people contact you via autotrader. If running any banner ads on their site, you should be tracking the results with 'google' analytics as well.
Add it up and see if your ROI is worth it. If not, drop them. Same with any other sites.

tj

I would suggest you encourage your boss to get on cars.com and Auto trader both great sites. With 80% of shoppers starting their searches online you would be in a great position. Cars.com would be my first choice since you don't have to pay for top positioning, on Auto trader you pay to be on top -- really pay, but if you have the budget then I would get on both sites ASAP. Start with cars.com, Once you get started and it reaps the benefit you'll be able to show cold hard numbers to support internet marketing/advertising. Where else could you get your entire inventory seen by millions of car shoppers 24 hours 7 days a week. Internet advertising is Priceless

Hmmm....lightnup on cars.com????

Obviously AutoTrader.com is the logical choice. I have had my ups and downs with them over the past couple years but we meet in the middle-EVERYTIME. They employ some of the best consultants that I have ever worked with. Cars.com is constantly coming into our dealership and begging me to switch to them and cutting out ATC. I asked the cars.com rep, "why would I cut out ATC for Cars.com" her reply was- we have a larger audience, we provide more leads, we are better, we are the best, we PROMISE double the calls (Promise???)---- I asked my ATC rep the same question- His reply was- "I would not suggest cancelling ATC for CARS.com I would try to take a little something away from other media and incorporate both audiences, bottom line ...sell more cars". WOW what a difference- he made the remark-"Competition is a good thing for all of us-my job is to make you successful"

Cars.com is about 4 years behind ATC with their product and their staff- they will grow up one day but I am afraid that by that time they will be owned by AutoTrader.com.

Hi Paul,
I have been employed for an auto manufacturer as a sub-contracted trainer / consultant with dealerships across the mid-western and northeastern states of the US for the last 7 years. (Spent 13 in automotive retail prior). I just want to offer info based upon 3 things you had stated in your original question. The 3 things that stand out to me are "...The dealer was very negative about internet marketing – had a manager that was sharing a dual responsibility - internet marketing and the Hyundai manager", "...die hard, old school used car guy" and "...maximize what you have".

My statements aren't really too profound, but to start, I have found that the old school guys I have worked with in recent years are obviously still very loyal to profitability no matter which dept it comes from. Hence, while they may not admit that they have a sales philosophy which is antiquated or unique, and an internet philosophy which is in left field somewhere, I believe that deep down, they truly want to pick up new ideas on how to be profitable in a volatile marketplace. There are great dealers, good dealers, dealers who pretend they are good, dealers satisfied with mediocrity, and then there are just bad dealers. Before I ever go to work for anyone, I need to know who I am working for to start with, what challenges they face, how long have they been in business, why do they face these challenges, how do they treat their employees, how committed are they to their company's financial success, what evidence do they have to back that commitment, and how open are they to hiring someone for a dept that needs help who is an innovator with logical, statistically proven ideas, and then go out on a limb to invest company capital in such solutions to help overcome the problems?

If this guy is old school, and he is negative on the internet, then it’s obvious he wasn't raised selling on the internet, probably doesn't understand the internet, and he has had people working for him who also do not understand it, hence giving him the impression which he currently holds fast to. Now that the internet marketing has not proven itself out for your dealer, and this based on bad experience, he has his guard up. After all, he has already come up on the short end of the stick because he threw his New Car Manager to the lions by asking him to manage another department which he WANTS a piece of the action in, but had no idea how to approach it. The NCM now has too much on his plate, and was obviously a beginner at internet marketing himself, and the formula for disaster has begun.

Hence, the solution in my mind at this juncture, is not necessarily to drop one or the other remembering that our audience is not necessarily limited to the local geographic Mason-Dixon line scenario, and the frame-in partnerships between the 2 sites give you effective exposure on over 300 sites nationally. If committed to success, how persuasive can you be, and how stubborn can your dealer be? Is he strapped for cash, or just plain stubborn? Stubbornness is a lot easier to overcome than cash flow problems. I can share that, as I have learned from reliable sources on corporate perspective, Cars.com has been a very good investment this year for what I will call "Manufacturer A", and this on a national level in the specific arena of used car marketing. Now I'm not sure how far out of Atlanta you are, but I'm guessing if you're not far off, you probably need a premium listing with A.T. there because of the intense competition. So I see that you are between a rock and a hard place.

One solution might be to present an "old school car guys" version of an in-depth data analysis of what you are working with now (short, sweet, and to the point), how it has fallen short, why it has fallen short, and then cross referencing with ideas that you know will work, and how you could begin to prove that with an objective performance prospectus. I think you also need to surf the net with your dealer too, put in your ZIP, and show him where your cars come up in the search with what you have now. I’ve had pretty decent success getting an old school guy’s attention when all he see’s in an online comparison is his competition. Someone as yourself, who has been around this business a while, I'm sure you'd agree that you need to talk to him in language he concurs with, unfortunately for you, I realize a die hard isn't easy to deal with. I'm a firm believer however that if you do what you always did, you’ll get what you always got in terms of dollars and cents or otherwise.

I personally believe that a very high percentage of good dealers want to find people they can trust amongst other obvious qualifications. Here lies the dilemma-can you trust him, can he trust you? Experience and education typically doesn’t reveal the trust factor. How often have people let him down in the past? I think that this is the biggest issue of all issues because people always project what looks good on the outside to someone they want to impress in interviews, business relations, etc. I have to say that your dilemma is not simple to produce the best results possible given the budgetary limitations, but if it’s not considered beating of a dead horse, I might take another run at getting him to spend a little more on his dealership’s profitability. He could never expect investment returns from the stock market without investment - Do what you always did, get what you always got.

Blessings-
D.D.

Learned a lot over the last week

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

I had a question recently posted over at DearlerRefresh.com that caused quite a stir at the dealership and with some vendors. I obviously dont like the current...

Hi Paul,

The Internet is very different now. Selling cars on-line is a very competitive business and most of the dealerships rely on pay-per-click or pay-per-lead via third party vendors. The missing element to greater success is making your web site or web sites rank high organically. People are researching Vehicle Models, not necessarily a dealerships name. They know the vehicle thay want to buy, and so they are researching specifications and prices. So Micro Sites are a very vital option to providing you with organic or natural Search Engine rankings while providing IN-HOUSE leads at no extra cost. This is huge for your dealership. These Vehicle Specific Micro Sites also help raise the ranking of your main dealership site through link popularity. The combination of multiple Micro Sites, organic search ranking and PPC for this industry is the answer you are seeking.

Keyword "2007 Tahoe" #2 Site Courtesy Chevrolet http://www.2007tahoe.com
Keyword "2007 Suburban" #4 Site Courtesy Chevrolet http://www.2007suburban.com
Keyword "2007 Avalanche" #5 Site Courtesy Chevrolet http://www.2007avalanche.com
Keyword "2007 Silverado" #2 Site Courtesy Chevrolet http://www.2007silverado.com
Keyword "2008 Chevy Camaro" #1 Site Courtesy Chevrolet http://www.2008chevycamaro.com
Keyword "2007 Chevy HHR" #6 Site Courtesy Chevrolet http://www.hhr-chevrolet.com
Keyword "2007 Dodge Caliber" #4 Site Hartzheim Dodge http://www.2007dodgecaliber.com
Keyword "2007 Dodge Charger" #7 Site Hartzheim Dodge http://www.haywarddodgecharger.com
Keyword "The Audi Q7" #12 Site Page 2 Fairfield Audi http://www.theaudiq7.com
Keyword "Mercedes GL450" #3 Site Nanuet Mercedes http://www.mercedesgl450.com

If you know Ralph Paglia of Courtesy Chevrolet in Phoenix or Jeremy Beaver of Hartzheim Dodge in San Jose, they will testify that our Micro Sites really do work. Courtesy has received hundreds if not thousands of leads from 20-25 Micro Sites as well as other dealers across the country who have used our successful techniques building Micro Sites.

David Jackson
Fresh Start Studio, LLC.
480-703-6377

Paul,
Welcome back!! I see where your coming from with cutting off sources, I am an Internet and BDC Director for two large Dodge Dealer's in the California Bay Area. An excellent way to produce great quality leads is building Micro Sites, the top Internet Dealers in the country are doing it. Take it from Ralph who created the Courtesy Chevrolet Masterpiece. They are inexpensive to host every month and if you hire the right guy, they dont charge on a per lead basis. Craigslist is always good for 25 cars a month between my two stores as well. Any place you can produce your own leads and have brand recognition is awesome. I have worked as a consultant, a lead vendor, and running large internet departments. The key still in the end is to get quality leads that will sell. I still feel some exposure on both Autotrader.com and Cars.com is best.

Another idea is Specials, most dealers have the buttons on the website but never use them. I have many dedicated specials pages backed by a strong SEM campaign.

Paul,

Saw you mentioned you are doing some social marketing/bookmarking and also a blog network. That is great! Your GM won't appreciate it but if you are effective in it then he will appreciate the hightened exposure and increased business. We have a full-service blog/RSS marketing product that can drive significant traffic to your site if it is well optimized. Check us out and let me know if interested in exploring further.

-Ryan Gerardi

Thanks to all for the input.

I am playing out the end of the month and will look at stats from this month and previous months, before I arrived, and make a recommendation on that.

My work load seems overwhelming at this point, but my goal in 90 days is have everything more streamlined. The blog network I am working on is starting to produce some results, however most leads are way out of my market area.

It is well known by now I don't like the current automotive classified platforms the 800lb gorillas have in that niche and will keep researching viable alternatives.

The most important goal is to sell cars and keep the pipeline full no matter from what source.

Paul-

Congratulations on your new position. The question of keeping AT & Cars.com alive is up to you. The biggest variable I have with AT is how well we own the pre-owned vehicles. If they are owned right, your prices will be accordingly lower than the competition. You can also approach your New Car Director and see if he would support you by adding his new inventory to AT.

Since GM guy is old school, draw up a diagram, or better yet, a spreadsheet with Cost/lead, cost/sold, find out how far away Internet customers have bought from your store (especially if you don't advertise in the local media!) and support yourself with some info from the industry as to what closing/appt setting ratios they can expect with some time. (I have a spreadsheet available if you need)

Next, develop a 30-60-90 day action plan to lay out the short term course. Third, project your advertising budget along with expected leads, appointments and sales, approximate gross/unit and SHOW him how this will make more money, get his store in front of more customers. They have to understand this will get them at least regional exposure, possibly national if you have the right inventory. Fourth, expand everyones' thinking about Internet! Put up cards/tents/banners/decals in the customer lounges to tell them they can schedule their appointments online to save time. Ensure every bit of literature from the company has the website. Loaner cars, business cards, license plate holders, etc., etc. Anywhere you can put the website, put it there! Commit to a process to handle the leads and ensure the money is spent wisely. Last, but not least, ensure you pay attention to your website. Even a Reynolds site can be made to sing with proper attention and marketing efforts.

Don't let them tell you Cars and AT customers are the same- they are not. They buy essentially the same, but it is the information gathering that is different. Much the same argument for 3rd party leads. If everyone searched Google/Yahoo for a type of car in the key words you are using, there would not be a need for 3rd party leads.

There are also some tricks you can use to change your positioning on AT without spending the extra $$$$!

You might also convince him you might be able to MAKE money by selling some of the leads you generate.

Good luck!

If you are reallocating budget rather then enhance and existing 3rd party source it maybe be prudent to look at experimenting with new opportunities.

"Ebay local", not the auction side, has a nice program they have just introduced that has some very nice features that are offered free within the program, videos, multi image, audio presentations, email campaigns etc. The program itself runs about a $1000.00 a month however they offer specials and the free options add value. They have a respected brand and a number of dealers I mystery shopped to review are using the tool effectively and they are happy with the solution.

Another indication of the success of this solution is the number of dealers buying into the solution over the last 4 months. Ebay is not spending heavy to market and promote this because they do not have to. While you look at who is spending major advertising dollars (actually it's our money as we are paying the fees) to promote their product/service. How much does Craig's List spend???? How successful are they?

They are month to month and I have found the providers that are not asking you to tie yourself up in a1- 2-3 year contract are more confident their solution will satisfy the client. They are usually more cutting edge on the technology curve and intend on staying there.

Craig's List is a great option and you cannot beat the price. Your ISM will have to work a little and be creative however this is what we live for ….right?

Google Base is another option that should be looked into as this and Yahoo offers dealers a great option, priced right that will require the ISM's to be a little creative.

Overstock.com is another option. There are a number of these options, many free that are emerging and many more in the pipeline that will emerge in the next 6-12 months.

It's like a great time to be flexible and to experiment.

Commenting in reverse order to each response for this exceptional thread:

Rex - My customers generally love your products! I'd love a post about them on my site if you get time.

Paul - Sounds like you do what I do, but I'm just further west and do it for multiple dealers.

Joe - You're 150% correct. I still try to encourage dealers to try to be the gorilla with the sniper rifle whenever possible, but 95 out of 100 are too big on bulk sales to snipe their cars off the lot.

David - My previous job was ISM in OKC. If service were everything, we would have dropped AT and went Cars.com all the way. Jojo is actually on my recruiting list (sorry if we steal him) because he blew the AT reps out of the water (except one occasion during the holidays when he brought a tin of cookies the same day that the AT rep catered lunch). Sadly, at least in OKC, AT and Cars.com are both a necessity.

Randy - Your point about specials and your well written post make me wish you'd post your web address. Great stuff, and SO true regarding an empty specials page.

Brandon - While your post was well intentioned, I hate to recommend bailing out so early. It is impossible to believe, but I worked for a dealership whose owner (in his 70s) had heard of Google but knew nothing about it. 22% unit increase YOY and 29% increase over previous month after they let me rebuild and optimize the website yield possibly the funniest comment I've ever heard: "I don't know how you Google, but whatever it is, keep Googling us."

Kevin - Absolutely! Track, track, adjust, track, adjust, track, track... That's the key. Oh, and making sure your specials pages are updated.

Jeff - I disagree about Reynolds, agree about PPC and dumping newspaper, and had a bad AT rep, but I also have dealers who swear by their AT reps, so it depends on the area. Atlanta, I would assume, is strong for AT for the reasons you and others mentioned.
***************************
Response to Paul's other post, detailed:

- PPC Campaigns to specific vehicle listings on our website - (I am very knowledgeable in PPC Traffic Arbitrage)
- working on a custom template script to create landing pages for individual cars in inventory to test with PPC. Template vs Company Website to see which converts better.
((Sounds like a good plan. I'd love to know how it works out))

- Working on a blog network - For Link Love to Main Sites and SERP domination for specific keywords. (Very Knowledgeable)
((We should talk. I have a very large automotive network currently))

- Hired a company to take pictures and provide data feeds for inventory.
- Craigslist ads - Targeting Low cost specialties like BMW, Mercedes etc.
((Great ideas. Make sure you keep on top of the picture quality. Craigslist is my personal favorite because of the "cost". I bought my last car through Craigslist))

- Using Web 2.0 sites like digg.com and Reddit.com to drive traffic to blogs and increase their link love.
((Again, we need to talk. My social plugs are strong. My Diggs get 20-40 if they don't go popular, which is great for getting my blogs indexed quickly and ranked well, plus Newsvine, Shadows... large list))
-------------------------------------------------------------

----------------Considering --------------------------------
- Going to pull the plug on cars.com. Leads generated via cars.com are way out of my market area, probably for reasons given by Alex
May pull the plug on Autotrader.com and use the money spent on these services for PPC advertising. PPC campaigns and natural traffic provide higher quality leads bar none.
((That scares me a bit, but if you can't get the money without pulling the plug, you can always rejoin if (a) your plans don't work, or (b) your plans work so well that you can get a bigger budget))

***************************************

Jake, Greg, and Alex: Your points are all good. After reading Paul's post, I think he has a plan that may trump the merits offered by AT and Cars.com. Perhaps not forever, but like I said, I think he may have some ideas that only someone in his unique position can pull off. Normally, I would say to stick with both. If Paul can put his plan into place, he might be able to "take a break" from the classifieds and get his site pumping out enough is sales to win a budget large enough for everything.

Daily I speak with dealers around our country on the pros and cons of each lead provider. The only thing that is ever for certain is that different lead providers are the best in the biz for different regions. My experience is that it isn't as simple as "the Mason-Dixon line". Rather, it depends on the exact location of your dealership. Therefore, the true answer is to have a tool that measures the ROI for each lead provider. This same tool should also let you know if the people in your area shop XYZ Lead Provider first and then ABC Lead Provider Second. In other words, if ABC leads are always coming in second, why subscribe?

Without outing our customers, I can share that two dealerships mentioned here for their successes use our lead management tools. iMagicLab recently launched iLeadTools.com for as little as $56 per month. Paul, if you decide to hang in there and show the dealership the value of Internet Leads, a tool like iLeadTools is so cheap that it would be silly to not incorporate it.

Idea:
If you're going to stay with this store, why not build everything to point to you? SuperSalesGuyPaul.com

--------------------------------------------------------------------------
The blog networks and custom work is owned by me. I am branding myself first and the dealership second in my efforts other than the company sites. I own the domains and hosting.

Link Love can be changed at the drop of a hat or be offered as an inclusion for $$. With no one but me to dictate how it is shared or taken away.

Building link love with white hat content to push to the dealer site or personal site will pay off in spades, but as someone with almost 20 years in high ticket retail I know better than to allow that work to escape me if I leave my current situation.

Very valid point though that most would not see.

Thanks,
Paul