Traffic for ATC...

March 2006=11 Million Unique Visitors
March 2007=12.4 Million Unique Visitors

Dumped AOL and added KBB...

March 2008=15.4 Million Unique Visitors!!!

It seems to me like this was a great business move by ATC! 25% spike in visitors looks like ATC is providing more!

yeah but they don't have spotlights ads

We feed our inventory to VAST for about 90% less in cost than what we pay AutoTrader monthly... Yet AOL is one of the top 10 most hit websites in the world. When AutoTrader lost this account, they lost a significant amount of value in what they are providing us as dealers. IMHO = VAST provides a great "bang for the buck", AutoTrader is providing less for more money... Kevin Frye/eCommerce Director/Jeff Wyler Auto Family/ www.wyler.com

OH OH OH !!! You are so bad! I was telling myself, He has got to be joking!

HA!!! Too funny

Nice try Jeff, I knew the post was a hoax right away. Sergey Brin and Larry Page are WAY more fit than the pale guys posing with you. I definitely like the pics of you with the booth babes much better.

Jeff,

The funny thing is people probably think that YOUR face was photoshopped into the picture. Who is that douche bag with the water bottle????

That is a great pic man! - tell the boys they need a little iron in their diet, they are looking a little pale ya know...

Have you seen this one http://www.imagiclab.com/login.php

You had me for about a nano second. I thought, those guys sure look stiff.

Jeff, is this the Law of Attraction at work?

"A big thanks to Alex Snyder for all of his help and contribution - you bring a balance to DR that we all appreciate!"

I accept cashiers checks, wire transfers, and weekends at the Playboy Mansion

CONGRATULATIONS BRO! All that hard work has paid off. Don't forget us little people when you are lunching on the French Riviera!

I knew this was a joke when I saw the price was a paltry $1.2 million... this is worth $120 million!!! Cheers! Kevin Frye/eCommerce Director Jeff Wyler Auto Family/ www.wyler.com

sellouts!

Great April fools joke, it's right up there with Google's internet access through your toilet last year. If you had got the lighting right in the photo it might have been more convincing.

Word...

Oh me oh my.

This is cool, you ever see my post from a couple of months ago?


PPC Rap

Awesome New School Rap...

Classic line:

"if it’s built right you’ll be the pick of the litter
everyone will want to follow you like twitter"

That is sooooo funny! Does his shirt ever end?

Husker BMW is not to be congratulated for its public relations work. It has now posted on its website, and elsewhere, that it "honors all contracts" -- so it admits this was a contract with the buyer -- and that the buyer's "bet" on e-bay lead to the winning price. So now e-bay is a place where gamblers go.

And it has patted itself on the back with a totally false description of what went on, claiming the customer "knew" there was a "mistake" on e-bay (he asserts the opposite), and that Husker went the extra mile to make him happy. That's not spin. That's lying.

Also, Husker had an attorney not associated with VTAIG write a letter threatening the buyer and everyone posting on the 'Web with a defamation lawsuit.

It's been amateur hour all the way, bringing disgrace to dealers everywhere.

At every step the dealer did something wrong or stupid. It let this go on too long. It should have unconditionally agreed to the sale. It should not have started to brag about how it honors "all contracts."

Somebody needs to set the record straight as you guys want to spin this, too, and in doing so you make it harder, not easier, for good dealers to learn from this cacaphony of mistakes, lies and frauds.

I wouldnt want that car after all this... that beamer is probably cursed now, and he'll come out every couple of weeks to find it leaking oil on the driveway, etc. I guess I'm superstitious.

CS -

The video named someone and ridiculed him. Although it was posted on DR to show how far things can go, it also broke site rules. I think the retraction note says it all. If you want to see it so bad, I'm sure you know how to use Google or YouTube

I've been watching this whole thing for a while. The customer posted the whole scenario on the M3 forums. He even posted his approval check with his name on it. The dealership wasn't posting any of the customer's information he hadn't already done himself.

Mr. Tanisaka got his car, and things have settled down. I'd just view it as a what-not-to-do thing at this point.

I found this story late, but it hasn't been handled well by anyone.

Neutral this, neutral that. Censoring content you have previously published isn't a neutral move, that's a retraction of a previous statement. Besides, if this was a muckraking video I want to see it : )

Now, with the dealership's rebuttal, they have violated the privacy of this potential buyer by discussing where he does his banking with the whole world. If customer was to take legal action this web page could be evidence.

If the dealership f*cked up they should continue to own up to their mistake instead of trying to lay out a new argument against the customer because of his financing options.

1. customer tries to buy car
2. customer is laughed at
3. customer seeks advice from other consumers
4. seller insults customer for emotionally describing how he was offended

Everyone loses.

I wonder how the events would have unfolded without the exposure on line?

Regardless as it is a mute point as it did go online. I believe it was a positive note and this type of action will have positive impacts on the industry. The consumers (some may abuse the process) will have more influence on the buying process and policing the industry.