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Could this be the BEST $30 bucks your dealership ever spends?

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ed.brooks

ed.brooks

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Jan 15, 2010
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Ed
#1
Just came across this on TechCrunch: TweetAngel Is Twitter CRM Insurance For Small Businesses. Here's the gist:
It’s a Twitter monitoring service that helps small businesses, particularly brick-and-mortar shops, better navigate the overwhelming world of Twitter.

Here’s how it works: Whenever a Tweeter posts something negative about a business covered by TweetAngel, a TweetAngel representative calls up the business owner. Yep, a real phone call. Then, depending on which TweetAngel plan the business has chosen, the business owner can respond to the Tweet directly or dictate a response to a TweetAngel rep, who will then respond to the disgruntled tweet using the business’s Twitter account.
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Cost? $29.95 a month for the full boat service.

Worth it?
 
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#4
Karen Ann said:
Sounds kinda like setting up an alert for yourself would be cheaper. Unless I'm missing something?
_KA
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Setting up an alert would absolutely be cheaper and would work fine - if anyone paid any attention.

My sense is, at many dealerships, no attention would be given to an email. For $20 or $30 bucks a month you could get a phone call. I think a lot of non-socially savvy dealerships could benefit from this low-tech solution to a high-tech problem.
 
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#6
kcar said:
Don't need it. Also there's a few free programs out there that will send you e-mail alerts. Twitter isn't really something I care about, I can say with confidence at some point it will go away.
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kcar - I'm not sure that I agree with you about Twitter going away - at least no time soon. If you are prepared to monitor what's being said about you and have high confidence that those emails will be checked or the monitoring site will be looked at, by all means save your money. I don't think that would be the case at many dealerships.
 
#8
I think those that would even be thinking to (or know enough to believe that they should) monitor their reputation online would be able to do so without this service.

Maybe a restaurant-the timing of complaints would be when you are super busy so a phone call would be a timely heads up if someone is still seated-would find it worth the $30/month.
 
#9
Karen Ann said:
I think those that would even be thinking to (or know enough to believe that they should) monitor their reputation online would be able to do so without this service.

Maybe a restaurant-the timing of complaints would be when you are super busy so a phone call would be a timely heads up if someone is still seated-would find it worth the $30/month.
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From the responses, I'll consider myself chastised. :) I know the audience here is highly engaged and digitally savvy - I'm not sure that's the case at all (or even most) dealerships. A timely response to a negative comment can go a long way towards heading off a snowball effect of negativity. I still think this might be the right solution for many dealers.
 
#10
Ed Brooks said:
From the responses, I'll consider myself chastised. :) I know the audience here is highly engaged and digitally savvy - I'm not sure that's the case at all (or even most) dealerships. A timely response to a negative comment can go a long way towards heading off a snowball effect of negativity. I still think this might be the right solution for many dealers.
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I don't disagree with you Ed... assuming people are "tweeting" about the dealership. Are people Tweeting about dealerships?

As you know, I am completely new to the Twitterverse.... right now I'm following about 300 people, who I will conservatively estimate tweet 1200 tweets a day. Of those, I maybe read/engage with maybe a dozen a day.

Is that low? Normal? I dunno.... but it begs the question... if people are disparaging you on Twitter, other than their "potential" views, realistically, does it matter? It's not like a DealerRater or Facebook review that's gonna stick for a while: it's there one second, and gone the next.

(BTW... these are not my typical smart-ass questions.... these are genuine -- I really don't know how people use Twitter and what they use it for...)
 
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