Uncle Joe's Make Over Diary

[joe.pistell]

Here's some fun science! What makes an image popular?
The geeks at MIT built a tool to quantify this: http://popularity.csail.mit.edu/

I tested some car pics:

2010 Kia Optima OutDoors vs Indoors



Indoors crushes it

Their research said Red is popular

Yup (outdoor pic above is 3.962)


Their research says Red is more popular than Green:



Yup.

as a reference

JK is hotter than a Green Corvette!

 

[joe.pistell]

User Story:
As a new car shopper, to help me narrow my consideration set, I would give extra weight to a car that's made in America.

Sedan Example:
80% Honda Accord
6% VW Jetta

SUV Example:
80% Chevy Traverse
3% Buick Encore


How?
Data from the American Automobile Labeling Act (AALA)

 

[joe.pistell]

Content Idea: Unboxing Videos for New Cars

For reasons that science can't explain, unboxing videos are wildly popular.


Why not cars?
I'm not talking a new car unboxing video for a national stage, I'm talking about an unboxing video for your car shoppers, on your website. It's not a walk around video, the context is different. The viewer is 'imagining' how it would be to get a new car.

Are there any creative souls out there that think they can try this? You DON'T want any "car-guy energy" in this video. It needs to be from someone with fresh eyes and a fresh voice. Have someone from your store be an off-camera product specialist that can be called in to assist as needed.

Hey! It's summer time, hire some starving college interns for the project hmm.... @Mitch Gallant has probably already done this

HTH
-Uncle Joe

ref: http://www.cnn.com/2014/02/13/tech/web/youtube-unboxing-videos/

 

[joe.pistell]

User Story:
As a new car shopper, to help me narrow my consideration set, I would give extra weight to a car that's made in America.

Sedan Example:
80% Honda Accord
6% VW Jetta

SUV Example:
80% Chevy Traverse
3% Buick Encore


How?
Data from the American Automobile Labeling Act (AALA)

Great article from Cars.com on the "Made in the USA" theme
https://www.cars.com/articles/the-2016-carscom-american-made-index-1420684865874/

"...Automakers directly employ 322,000 American residents, another 521,000 are employed building parts, while car dealerships employ another 710,000 American residents to sell and service those cars."
​

Total = 1.55 million American's employed (about half work at car dealerships.)

 

[joe.pistell]

An Uncle Joe moment to share...

Self-Driving Cars & The Olympics

-The 2012 Olympics, self-driving cars was a concept that few heard of.
-The 2016 Olympic Games just ended. Self-driving cars have a lots of industry chatter, but only TSLA has one for sale.
-By the next Olympics, self-driving cars will be available in many different levels of automation (i.e. the more you spend the more robotic it becomes)​

And, by the next Olympics "Ford will produce cars with no steering wheel..."


As sure as the sun rises... change is coming to our world.

 

[joe.pistell]

By the next Olympics...
Uber Drivers (& long haul Truck Drivers) are doomed...

​

Remember, you heard it on DR first! From our UBER & Lyft thread... I wrote:

...Wall Street's valued Uber at $70 billion. Ford and Honda combined are are worth about $60 billion.
Number of employees

• Uber: 1,200*
• Ford: 187,000
• Honda: 198,000

Uber is only 6 yrs old. It's only in 330 cities.
Uber has no inventory, owns no cars.
Industries Uber poised to disrupt:

• Taxi's
• Car Rentals
• Car Ownership
• Parking (less demand)

Uber's looking at

• Local Delivery
• Trucking
• Car-pooling

refs:
http://money.cnn.com/2015/10/27/investing/uber-ford-gm-70-billion-valuation/
http://techcrunch.com/2015/03/03/in...all-for-the-customer-interface/#.hxrew7y:0sCd
https://www.crunchbase.com/organization/uber#/entity​

 

[Alex Snyder]

Whoa.... Uber is worth more than Honda and Ford

 

[joe.pistell]

I've go an itch to steal a Caddy ELR at 70% below MSRP with low miles. I saw a high quality photo and wanted to share it with you.

The use of a wet floor caught my eye. I love how the car looks like it just rolled out of the detail shop. It reminded me of one of my photo booth concepts that had a 'liquid floor' for the mirroring effect.

Here is the vendor that created this shot: http://zennonn.com/gallery


HTH
Joe

 

[joe.pistell]

Wow... What a ride. My 5 years at DDC has forever changed me. I'm off to research my next adventure!

 

[Chris Leslie]

What paths are you leaning towards?