proactive reputation management out there?

[Marketing Newbie]

Anyone have experience with reputation management software that can find and fix broken links to review sites for me?

 

[Alexander Lau]

https://www.vendasta.com/marketplace/reputation-management

Ask for either Song or Brendan. You might need some concierge help, at first.

I assume you're looking for a group to grab the correct information (updated) and fix past or incorrect listings. This could be a tall task and take some time. If you want a quick fix, use Yext (but you'll pay highly for it and when you stop paying them, your data goes into limbo). I'd stick with the aforementioned aggregator path, if I were you.

 

[ryan.leslie]

What do you mean by "broken links," @Marketing Newbie? Are you looking for a service to assure that directory sites are pointing to your url of choice?

 

[Alexander Lau]

LOL, crickets... always happens.

 

[Jeff Kershner]

I'm confused with this one myself.

 

[Alex Snyder]

Another plugin to steal my customers' data! Let me install that in my site right away

 

[Casey77]

@ryan.leslie
Broken links are links that don’t work. They lead to nowhere. When you click on it, you see a 404 page or you are being redirected to the home page, sometimes it is just a blank screen (not a very good way to deal with broken links).

Some of the reasons why links don’t work include:

• A website is no longer available
• A webpage was moved without a redirect being added
• The URL structure of a website was changed

While it is obviously unpleasant for users to click on such links, search engines also don't like (i.e. won't rank a website very high) when a website is full of doors to Narnia.

 

[Casey77]

@Marketing Newbie , finding broken links is not the reputation management. It is simple onpage SEO. Do you want to optimize your website or your reputation? or both?

 

[ryan.leslie]

@ryan.leslie
Broken links are links that don’t work. They lead to nowhere. When you click on it, you see a 404 page or you are being redirected to the home page, sometimes it is just a blank screen (not a very good way to deal with broken links).

Some of the reasons why links don’t work include:

• A website is no longer available
• A webpage was moved without a redirect being added
• The URL structure of a website was changed

While it is obviously unpleasant for users to click on such links, search engines also don't like (i.e. won't rank a website very high) when a website is full of doors to Narnia.

Admittedly Casey, I had to scroll back up to figure out what I said... in MAY Your definition of "broken" is accurate, but Alex and I were going down the same path. I suspect Newbie meant that the listing links associated to his/her dealership were not accurate. Alex made a good suggestion with Vendasta. Hopefully, Newbie stuck around long enough to see it.

Happy Friday and Last Day of the Month to all. May your month already be made and today be the icing on the cake!

 

[jmaco3]

Anyone have experience with reputation management software that can find and fix broken links to review sites for me?

Are you maybe referring to something like what dealerreviewrescue.com does? I saw them in action once and was pretty impressed. I couldn’t tell you exactly how their process works behind the scenes, but I know they somehow manipulate Google search link results and use the couple content removal tools with both Google and Bing. We had a small dealer group client that acquired a legacy domestic franchise with a trashed GMB profile—over 1,000 total reviews. They assumed they could just start fresh with a new profile, but Google denied that, and all appeals failed. Still, within six months, their GMB score climbed to over 4.5 stars, which was impressive given the volume of reviews needed to shift the average.