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My New Adventure - Al West Nissan

Found that there is nothing tracking what vehicles are waiting on detail. There is no priority list. The detail person is deciding on their own what they detail next. Fixed that.

I was bad today and focused too much on something that wasn't pressing which is how some asc events are firing. Also started setting up some new events in tag manager. Fun fact: apparently there isn't an asc event for someone clicking on the vehicle history report (i.e. AutoCheck).

Provided our sales manager with a word track for sight unseen trade appraisals. Set up a formal process. Sales reps should not be calling on sight unseen trade appraisals. Based on prior experience I have found that sight unseen look to books raise 10-15% when a manager is doing them.

Someone failed to follow through on something today and everyone complained about it and simply said, "Gosh darn it." This seems to be the mentality rather than addressing the problems and putting things in place to prevent it from happening again.
 
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natural lighting photos without a booth look good. I don't get headaches looking at them because they are natural.
As much as I hate it, overlays are necessary. Mostly because we've made them necessary. I think everyone would be happier without them. But when we tried removing our overlay, our 3rd party traffic dropped. The only thing that we could come up with was that they looked more like an add than a car for sale.
 
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✨ AI Highlights

BillVaughnKMC announces his new partnership role at Al West Nissan and invites the DealerRefresh community to follow his journey and share advice as he tackles unfamiliar business challenges. Community members congratulate him and offer practical suggestions focused on customer service excellence—including empowering salespeople with discretionary budgets for guest experiences, respecting customer communication preferences, leading by example, and gathering employee feedback. The emerging consensus is that competing on service quality and customer experience, rather than price alone, combined with staff empowerment and internal culture, will be key to his dealership's success.

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