Munch Hausen (referring of the German Baron of Munchhausen - nice touch) I appreciate your compliment and yes, I love post without a little bit "less" sales pitches as well. Thank you again Jeff and Alex for giving me the opportunity to have this post I wrote on the community. When you want a I have "possibly" a few more.
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
✨ AI Highlights
A quote from an Automotive News article — a salesperson saying 'I don't like to look at a screen, I like to look at a face' — sparked debate about dealer resistance to internet leads and the cultural divide between floor salespeople and internet/BDC teams. Contributors argued that poor dealership leadership and lack of empathy between the two groups are the root causes, while sharing examples of stores successfully generating $2K-$4K front-end gross from internet leads. The key takeaway is that the technology isn't the problem — the internal process, training, and management buy-in are what determine whether a dealership can capitalize on digital traffic.
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