I've found that it's best to target users with specific keyphrases as well as broad search items such as "new ford mustang."
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7 Myths of How People Search For a Car Online
- Thread starter Jeff Kershner
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✨ AI Highlights
Larry Bruce shares a presentation from Digital Dealer Conference 9 debunking 7 myths about how car shoppers search online, based on 35 hours of recorded user behavior video. Key findings challenge assumptions about third-party sites having SEO or trust advantages and underscore the growing importance of PPC and conversion optimization for dealers. Discussion touches on conflicting research, multivariate testing, and a sobering observation that most dealers are overwhelmed and lack the in-house capability to act on even sound digital marketing advice.
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