Agreed TIM was not designed to send cars to auction, but I would guess that was Hollenshead's plan, or why else would they do it?
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AutoTrader Trade-in Market Place Found on KBB.com
- Thread starter Jeff Kershner
- Start date
✨ AI Highlights
AutoTrader's integration of its Trade-In Marketplace onto KBB.com is examined, offering consumers an 'Instant Trade-In Offer' after receiving a KBB valuation. Dealers debate whether the tool helps close deals by reducing fixation on inflated KBB numbers or creates problems when bids come in far below KBB estimates, potentially driving customers away. The thread also surfaces skepticism about Hollenshead's bidding strategy and whether the tool is truly designed to help dealers retain retail inventory or quietly funnel cars to auction.
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