Great points made thus far...tools like vAuto are excellent and will get you in the game in regards to internet pricing and wholesale vehicle acquisition(we've used vAuto where I work for over a year). However, at the end of the day the same things that have moved cars for 60+ years apply today: clean/mechanically sound vehicles that elicit praise and not apologies, pertinent and informative marketing (multiple photos and great descriptions on websites like Autotrader and Cars.com) and an product-educated and engaged staff that can give a great walkaround. If your store is weak on the basics, utilization of tools like vAuto are the least of your worries.
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Before You Sell that Used Car, SELL that Used Car!
- Thread starter Jeff Kershner
- Start date
✨ AI Highlights
Dealers and industry professionals debate why aged used car inventory sits on lots, with salespeople often avoiding high-day-stock units due to perceived overpricing or poor desirability. Key strategies discussed include per-diem commission bonuses to incentivize staff, exit-strategy pricing before acquisition using tools like vAuto, keeping inventory freshly detailed, and offloading aged units through dealer-to-dealer marketplaces. The thread's central takeaway is that technology like vAuto helps, but fundamentals—clean cars, strong marketing, and an educated sales team—remain the foundation for turning aged inventory.
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